Social web is maturing, and that’s great news for nonprofits. In the early days, we complained about navel-gazing Facebook posts and Tweets about the dog throwing up. Now I see posts like a series from a videographer friend who tapes useful side by side camera tests and puts them on his Facebook Page. Or this […]
Ralph Waldo Emerson wrote “There is creative reading as well as creative writing.” What’s on your must-read list this summer? I’ve got a couple of different buckets for my summer reading. One is purely recreational. Like finishing the Girl with the Dragon Tattoo trilogy. One is “stuff I was probably too young to understand the […]
Jeffrey Sonnenfeld, Senior Associate Dean of the Yale School of Management, did a great piece in the Washington Post this weekend on Facebook’s challenges with a Founder/CEO. He points out that good governance practices often go out the window, and directors kow-tow to the mystical leader, when a founder is at the helm of a […]
I’m a fan of the Fig Newton. Sorry, I mean the Newton–its new moniker in a rebrand campaign rolled out by Nabisco this week. Other old brands needing renewal could take note of their strategy. Born in 1891, the Fig Newton was billed as a “cake” rather than a cookie. These tasty morsels featured heavily […]
Filed from the National Association of Broadcasters Convention, Las Vegas. Convergence. Multi-platform distribution. Mobile TV. Integration of social media into the viewing experience. These were the buzzwords on the floor and during workshops I’ve both given and attended at NAB this year. The future of broadcast, and all mediums really–whether web or mobile web– is creating dynamic […]
With YouTube now the second most-used search engine, plus the exponential rise of mobile web and convergence technologies, organizations realize that producing video content is as important as updating the website. Here are a few key questions you need to answer to be sure your video has impact. 1. How does the video fit with […]
Mr. Santorum’s “snob” remark about higher education is getting push back from surprising quarters. That’s because millions of Americans look to higher education as a way to pull their families forward both economically, and in increased job satisfaction. While fewer than one third of Americans hold a B.A. or higher, 75% of Americans polled believe […]
My family and I have come to love Pizza CS (Come Sempre), http://pizzacs.com/ a new Neapolitan-style pizza joint in our neighborhood started by a couple of guys who love great ingredients and honor the art of creating a truly Italian crust. But what I take away from Pizza CS, besides a great food experience, is […]
Perhaps you have to interview your boss for a video clip on your website. Maybe you are hosting a podcast. Maybe you have to interview a job candidate. Whatever the reason, interviewing is an art form and not just a list of questions. Here are a few tips to creating a better outcome for both […]
While getting a jump on holiday food prep, I’ve been thinking today of what makes me thankful. I’m thankful I get to work with organizations and people who spend every day trying to make the world better than how they found it. I’m thankful to so many talented individuals whose ideas make me look good, […]
