More and more companies are turning to video as a way to communicate with customers, vendors and the general public. Often the CEO finds him or herself front and center. What can you do to make your leader come across better on camera? Here are five tips from my work coaching on-camera performances from a […]
Since the recent death of Steve Jobs, there has been lots of discussion about how he changed modern culture, with all of the i-things he invented. There’s also been talk, in hushed tones, as to whether or not he should have taken some of his gazillions and changed modern life through philanthropy. The culture of […]
Fiat is not having a stellar year. Last month the Italian carmaker had its worst results since 1996. (Of course Fiat now holds a majority stake in Chrysler, whose sales rocketed up 27% in its best September performance in 4 years. ) Clearly the European debt crisis is affecting sales. But Fiat‘s new 500 is […]
Our family loves old movies, so we’ve been long time Netflix fans. Then came the announcement that the company was splitting its streaming and DVD services, requiring customers to conduct two separate searches for movies, have two accounts and two bills. Worse, the market anticipated Netflix would dump the DVD line soon in order to […]
By Amy DeLouise and Pam Vinal This year’s edition of the famed Zagat restaurant guide includes a brand new section titled “Food Truck Reviews.” Gourmet food trucks that use social media tools like Twitter and Facebook to reach their customers are not new. But recognition in the world-renowned guide proves these meals on wheels have […]
With Hurricane Irene bearing down on us and news stations blaring 24/7 about the states of emergency being declared all around us, my husband and I dutifully prepared. Battery backup for the sump pump-check. Backup pump-check. Sandbags around the pump hole-check. Bottled water-check. Canned food-check. Flashlights-check. Candles-check. Then we headed to the liquor store to […]
My youngest child was extremely bummed out by yesterday’s DC earthquake. He was understandably shaken (OK, bad pun). But more than that, he was blindsided. That’s because he’d been focused on the spate of massive storms we’d had this summer, with dramatic lightening bolts sweeping the sky. “I knew I had to worry about big […]
For more short, helpful posts like these, please subscribe by clicking the “RSS-posts” button to the right. It’s August and time to kick-start the work of September. Many companies and boards are launching their summer retreats. Why not make this one an “advance” on your agenda instead? Having led many such working groups, here are […]
Solid branding is just as critical for nonprofits as it is in the corporate world. A brand that is not aligned with organizational goals, principles, and donor investments, is in serious trouble. And because a re-brand can take time and dollars away from key mission, it scares people . Nonprofits can also find re-branding daunting […]
Last week I conducted a social media workshop at a staff retreat. Most of the participants were using social media for at least some personal or professional use. A small percentage were very active. A couple abhorred the idea, and thought I was there to force them onto Facebook. Instead, we talked about reaching vital […]
