As part of my series of guest posts from colleagues here is contribution from Kim Foley, president of Professional Image Strategies. Kim teaches credibility workshops for organizations, as well as being a television stylist and author. In a world filled with casual Friday attire, I though she could shed some light on the relationship between […]
Generations of social scientists have measured “social influence”—often in connection with studies of public health and education in underserved communities. Now this term is being bandied about by social media mavens. With new sites like Klout and Peerindex, along with the older Twitalyzer and a host of other metrics measurement tools, we’re told that each […]
It’s easy to forget that your Employment Brand matters. But it affects your overall brand perception significantly. How people perceive your organization as an employer affects staff morale, customer service, and your ability to achieve results. Companies like Walmart learned quickly back in 2005, when their poor healthcare coverage was revealed, that they ignored employee […]
Periodically, I offer guest posts by colleagues. Here’s one on crisis communications by Evan Nierman, founder of Red Banyan Group, a public relations and crisis management firm that provides integrated strategic communications counsel to organizations and individuals across a variety of industries. The famous motto of the Boy Scouts is “be prepared.” It’s good advice […]
It’s a little disconcerting to find Steve Jobs behind the curve. But that’s what Apple’s announcement of its cloud computing services yesterday seemed to be. In case you missed it: cloud computing is the ability to store your data on someone else’s larger digital storage units, instead of inside your own PC or other mobile […]
Organizations who want to maximize their marketing communications need to consider two major assets they already have in-house: younger people with knowledge of social media and mobile web and more seasoned employees who understand the organizational brand, the marketplace, and the clients. Together they could communicate like gangbusters. But for many reasons, they often don’t […]
This year I attended major milestone reunions for both college and high school. Here’s what I learned: 1. Almost all the women look really good and have clearly been working hard at it. You go, girls. 2. Some of my classmates do really interesting things. Shout-outs to David Pogue, the tech guru for the New […]
Social media has been around for awhile now. Everyone’s had a chance to wade in. And the question of return on investment continues to rankle. But there have been a few positive developments. Counting the number of hits is out. Understanding who the hits come from is in. And putting some kind of value on […]
I’m not a big fan of bloated government. Lord knows I pay too much in taxes (as a self-employed person–nearly twice what you company folks pay for social security and medicare taxes!). But I also know plenty of hard-working federal employees whose jobs make our lives and communities better and stronger every day. If they’re […]
Lately I’ve worked with several law firms who are upping the ante in terms of their brand presence. But with the recent demise of Howrey (who changed to the fashionable one-name brand as part of its re-branding campaign a few years back, not so many months before going belly-up), many may wonder if re-branding is […]
