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Four Strategies for Sharing Your Brand Story

Brands deliver value. To customers (a consistency of brand promise, or “knowing what you’ll get”). To shareholders (increased revenues, a shorter sales/conversion cycle). To employees (motivated and brand-engaged employees have less turnover, higher satisfaction, and deliver better on KPI’s). So if the ROI of good branding is so high, why is it always so hard […]

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Remote Video Production: Tools and Workflows for Post

Covid has changed video production, possibly forever.  Elements of remote workflows will likely remain, even when we “return to normal.” Let’s take a look at some options with respect to post-production collaboration (editing, audio mixing, color grading and effects). Realtime Collaboration Ensuring that real-time collaboration happens has always been a challenge as teams have become […]

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Impact Video: Finding Value in Your Media Archives

The global shutdown is forcing organizations to re-examine the value of their archives–an internal “stock image library” they already own.  Here’s a case study I wrote about last year that is even more relevant today, showing how you can create content with impact that tells an organizational story and propels your brand message–all with internally […]

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Better Audio for Your Zoom Calls and Mobile Videos

Like you, I’ve been recording more “selfie” mobile videos and participating in more recorded Zoom webinars than ever. What I know from my work as a professional video producer is that better audio leads to better online engagement. People may forgive some wobbly video, but if the content is good and they can hear you […]

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Going Virtual With Video

Covid-19 has entered all our worlds  with a bang. Many of us are having to rework existing workflows–which were only partially virtual or cloud-based–and develop entirely virtual processes and end-products.  Here are some key things to know as you transition to all-virtual. 1) Streaming video requires excellent audio. If you are going to spend money, […]

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Launching Your Video Business: Branding

Everyone wants to get into video. It’s the most-shared form of communication on the internet. It’s a great way to deliver messages with impact. And it seems easy–you can shoot it with your phone! But launching a video production enterprise–whether a one-woman-band or a fully staffed shop–can be daunting. There’s much to consider: legal form, […]

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Why Silence Belongs in Your #Video

I had trepidation about seeing “A Beautiful Day in the Neighborhood.” I worried no one could play Mr. Rogers, even the gifted Tom Hanks. I worried the film would be a treacly portrait with too many kid scenes.  Luckily, I was dead wrong. The film works in large part because director Marielle Heller tackles the […]