Covid has changed video production, possibly forever. Elements of remote workflows will likely remain, even when we “return to normal.” Let’s take a look at some options with respect to post-production collaboration (editing, audio mixing, color grading and effects). Realtime Collaboration Ensuring that real-time collaboration happens has always been a challenge as teams have become […]
The global shutdown is forcing organizations to re-examine the value of their archives–an internal “stock image library” they already own. Here’s a case study I wrote about last year that is even more relevant today, showing how you can create content with impact that tells an organizational story and propels your brand message–all with internally […]
Like you, I’ve been recording more “selfie” mobile videos and participating in more recorded Zoom webinars than ever. What I know from my work as a professional video producer is that better audio leads to better online engagement. People may forgive some wobbly video, but if the content is good and they can hear you […]
People come to my workshops all the time looking for help with scriptwriting. Often they are videographers and editors who are tasked with managing the entire creative process, from concept through delivery. The classic “one man/woman band”. If that person is you, or you manage that person, this blog post is for you. (Note: If […]
Our world has gone virtual overnight. No more live events. No video or photo shoots. But that shouldn’t mean your content team is out of material. Now more than ever, your communications, fundraising and marketing teams need well-organized content with optimized workflow solutions to get their jobs done. In today’s post, I’ll talk about a […]
Covid-19 has entered all our worlds with a bang. Many of us are having to rework existing workflows–which were only partially virtual or cloud-based–and develop entirely virtual processes and end-products. Here are some key things to know as you transition to all-virtual. 1) Streaming video requires excellent audio. If you are going to spend money, […]
Everyone wants to get into video. It’s the most-shared form of communication on the internet. It’s a great way to deliver messages with impact. And it seems easy–you can shoot it with your phone! But launching a video production enterprise–whether a one-woman-band or a fully staffed shop–can be daunting. There’s much to consider: legal form, […]
I had trepidation about seeing “A Beautiful Day in the Neighborhood.” I worried no one could play Mr. Rogers, even the gifted Tom Hanks. I worried the film would be a treacly portrait with too many kid scenes. Luckily, I was dead wrong. The film works in large part because director Marielle Heller tackles the […]
Video is some of the top shared media online. It’s a great vehicle for telling your brand story. When talking about video, everyone imagines lights, camera, action! But there are several steps that must happen before and after the shoot to help you deliver a great project. Preproduction Creative Brief. Getting everyone on the same […]
Every organization gets maxed out when it comes to communications and marketing teams pushing out video content. There is so much to do, so many events to cover, so many social media platforms to serve. But there are ways to multi-task your visual and audio assets so that you can whip up videos with less […]
