Entries by Amy DeLouise Producer/Director/Author

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Going Virtual With Video

Covid-19 has entered all our worlds  with a bang. Many of us are having to rework existing workflows–which were only partially virtual or cloud-based–and develop entirely virtual processes and end-products.  Here are some key things to know as you transition to all-virtual. 1) Streaming video requires excellent audio. If you are going to spend money, […]

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Launching Your Video Business: Branding

Everyone wants to get into video. It’s the most-shared form of communication on the internet. It’s a great way to deliver messages with impact. And it seems easy–you can shoot it with your phone! But launching a video production enterprise–whether a one-woman-band or a fully staffed shop–can be daunting. There’s much to consider: legal form, […]

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Why Silence Belongs in Your #Video

I had trepidation about seeing “A Beautiful Day in the Neighborhood.” I worried no one could play Mr. Rogers, even the gifted Tom Hanks. I worried the film would be a treacly portrait with too many kid scenes.  Luckily, I was dead wrong. The film works in large part because director Marielle Heller tackles the […]

When in Vegas at NAB SHOW

I’ll be spending the week with 100,000 colleagues from around the world in media/TV/content creation, producing my pop-up event #GALSNGEAR, and sharing some of my tips at these speaking sessions If you’ll be out at the show, I have a few tips from years of navigating Las Vegas for business (which isn’t quite the same […]

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Impact Video: Finding Value in Your Media Archives

Today I bring you a great case study demonstrating how you can bring impact to a very short organizational story–in this case, for an awards event–if you know where to find your archival media assets. This case has all the classic elements: a quick turnaround deadline, a large quantity of assets to mold into a […]

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Multi-Platform Madness: A Day on the Set

This week I produced and directed a fun shoot for an international education association. What might appear at first glance to be a simple studio shoot  was really a multi-tasking day that allowed us to gather multiple content streams at once, for later multi-purposing.  Here are some of the elements we shot in less than […]

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How To Make Effective Explainer Videos

There are three keys to creating effective explainer videos. Whether you need one to promote a for-profit company, product or service, or you are looking to help explain/advocate for a nonprofit enterprise, these are the most important tasks at the outset: Know Your Target Audience People often start the video production process, understandably, thinking about […]