Our world has gone virtual overnight. No more live events. No video or photo shoots. But that shouldn’t mean your content team is out of material. Now more than ever, your communications, fundraising and marketing teams need well-organized content with optimized workflow solutions to get their jobs done. In today’s post, I’ll talk about a […]
Covid-19 has entered all our worlds with a bang. Many of us are having to rework existing workflows–which were only partially virtual or cloud-based–and develop entirely virtual processes and end-products. Here are some key things to know as you transition to all-virtual. 1) Streaming video requires excellent audio. If you are going to spend money, […]
Everyone wants to get into video. It’s the most-shared form of communication on the internet. It’s a great way to deliver messages with impact. And it seems easy–you can shoot it with your phone! But launching a video production enterprise–whether a one-woman-band or a fully staffed shop–can be daunting. There’s much to consider: legal form, […]
I had trepidation about seeing “A Beautiful Day in the Neighborhood.” I worried no one could play Mr. Rogers, even the gifted Tom Hanks. I worried the film would be a treacly portrait with too many kid scenes. Luckily, I was dead wrong. The film works in large part because director Marielle Heller tackles the […]
Video is some of the top shared media online. It’s a great vehicle for telling your brand story. When talking about video, everyone imagines lights, camera, action! But there are several steps that must happen before and after the shoot to help you deliver a great project. Preproduction Creative Brief. Getting everyone on the same […]
Every organization gets maxed out when it comes to communications and marketing teams pushing out video content. There is so much to do, so many events to cover, so many social media platforms to serve. But there are ways to multi-task your visual and audio assets so that you can whip up videos with less […]
I’ll be spending the week with 100,000 colleagues from around the world in media/TV/content creation, producing my pop-up event #GALSNGEAR, and sharing some of my tips at these speaking sessions If you’ll be out at the show, I have a few tips from years of navigating Las Vegas for business (which isn’t quite the same […]
Today I bring you a great case study demonstrating how you can bring impact to a very short organizational story–in this case, for an awards event–if you know where to find your archival media assets. This case has all the classic elements: a quick turnaround deadline, a large quantity of assets to mold into a […]
This week I produced and directed a fun shoot for an international education association. What might appear at first glance to be a simple studio shoot was really a multi-tasking day that allowed us to gather multiple content streams at once, for later multi-purposing. Here are some of the elements we shot in less than […]
There are three keys to creating effective explainer videos. Whether you need one to promote a for-profit company, product or service, or you are looking to help explain/advocate for a nonprofit enterprise, these are the most important tasks at the outset: Know Your Target Audience People often start the video production process, understandably, thinking about […]
