Today I bring you a great case study demonstrating how you can bring impact to a very short organizational story–in this case, for an awards event–if you know where to find your archival media assets. This case has all the classic elements: a quick turnaround deadline, a large quantity of assets to mold into a […]
This week I produced and directed a fun shoot for an international education association. What might appear at first glance to be a simple studio shoot was really a multi-tasking day that allowed us to gather multiple content streams at once, for later multi-purposing. Here are some of the elements we shot in less than […]
There are three keys to creating effective explainer videos. Whether you need one to promote a for-profit company, product or service, or you are looking to help explain/advocate for a nonprofit enterprise, these are the most important tasks at the outset: Know Your Target Audience People often start the video production process, understandably, thinking about […]
What happened at NAB? Join me as we review the emerging industry trends in an IBC365 Webinar today with Carolyn Giardina of the Hollywood Reporter, dock10 CTO Paul Clennell and IHS analyst Przemek Bozek. Join us TODAY APRIL 18 as 4pm UK time (8am PDT / 11am EDT / 5pm CET) Click here for the webinar
This week I’ll be headed out to Las Vegas with 100,000 of my best friends in media, TV and video production for the biggest conference and technology showcase of the year, NAB Show. Many of us who are not on expense-account budgets will need to find good spots for dining, so here are my favorite […]
#FemaleFilmmaker Friday: Saving Sea Turtles
For #FemaleFilmmaker Friday, I’ve brought you an interview with Seattle filmmaker Michele Gomes, co-founder and Creative Director of InterChange Media who I was lucky enough to meet at an #NABShow several years ago. I produced an interview for her project Combating Ebola, a series of emergency response videos that aired throughout West Africa. We talked […]
Trick question. The important query is WHY? Why will this information be better conveyed through graphics than through, say, a more documentary approach with powerful interviews or a personal story? Why will the audience care more about the content when this infographic ends? Once you’ve answered why, you can get to WHAT. Info-graphics for Issue […]
As a creative freelancer, one of our toughest challenges is how to set rates. Here are four ways to set your pricing. You can use a combination of these approaches, and sometimes may need to make adjustments depending on your career goals or the needs of a specific project. Market-Based Pricing – Market-based pricing is generally […]
Everyone loves to talk about branding. But how do you brand yourself when you are self-employed? There are a few strategies I’ve used over my years in the video production business that you might find helpful. I’ll be incorporating these into a new Lynda.com course this year on being a successful creative freelancer. Let me […]
Behind-the-scenes is one of the most valuable shots you can get on your next video shoot. Yes, you need to plan for that tricky interview. Yes, you need to manage locations, schedules and the editing workflow plan. But adding a BTS camera–stills and/or video– will pay you back ten-fold. Here’s why. Social sharing demands visuals. You […]
