Entries by Amy DeLouise Producer/Director/Author

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Women Who Inspire Us

What trailblazers inspire me?  For International Women’s Day, I immediately thought of five world-changing, badass conservationists I met recently—women working in biodiversity hotspots to save their local habitat, species and communities to help save our planet. As global citizens, we’re so lucky to have women like Awatef Abiadh working in North Africa, Ingrid Parchment working […]

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Brand Storytelling Tips

“We should do more with our brand” is the lament of a lot of busy nonprofit, corporate and association communication professionals.  Here are three ways to boost your brand engagement this  year. Engage Stakeholders in Social It’s not enough to have staff schedule regular social media posts. Build ways for your donors, your customers, your […]

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Three Keys to Making Great Explainer Videos

You need to explain an issue, product or service to an audience through video. Where do you start? Begin with these three keys. Know Your Target Audience When creating branded content, you naturally want to start with “what”. What work does our nonprofit do? What benefits does our association offer? What product or service does […]

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My Favorite Things: Holiday Gift Guide for Content Creators

It’s that time of the year. So what gift do you get for your favorite media-maker? Here are some of my favorite things (hint, hint, family!). Low Cost, Small Cameras and Rigs These days, content creatives are really multi-platform producers. We are simultaneously creating content for social platforms, live and virtual events, the web, streaming […]

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Giving Thanks

For all of us, it’s been a challenging 20 months. But I’m so thankful for intersecting with so many wonderful people, causes and communities through my work. I thought I’d take a moment here to shout them out. CREATIVE PARTNERS In the storytelling business, clients are not so much customers as partners. I’ve been lucky […]