Entries by Amy DeLouise Producer/Director/Author

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Three Keys to Making Great Explainer Videos

You need to explain an issue, product or service to an audience through video. Where do you start? Begin with these three keys. Know Your Target Audience When creating branded content, you naturally want to start with “what”. What work does our nonprofit do? What benefits does our association offer? What product or service does […]

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My Favorite Things: Holiday Gift Guide for Content Creators

It’s that time of the year. So what gift do you get for your favorite media-maker? Here are some of my favorite things (hint, hint, family!). Low Cost, Small Cameras and Rigs These days, content creatives are really multi-platform producers. We are simultaneously creating content for social platforms, live and virtual events, the web, streaming […]

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Giving Thanks

For all of us, it’s been a challenging 20 months. But I’m so thankful for intersecting with so many wonderful people, causes and communities through my work. I thought I’d take a moment here to shout them out. CREATIVE PARTNERS In the storytelling business, clients are not so much customers as partners. I’ve been lucky […]

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How to Get Ready for On Location Video

Location production is back! With vaccination rates rising and locations opening up, the need for ample preparation for your next on-location video is critical. As a producer, I spend much more of my time in pre-production than in production. And if I’ve done my job right, post-production (editing, music, graphics) will also go smoothly. Here […]

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Public Speaking Tips

We creatives have unique challenges for public speaking. We must continually present and pitch our work as part of the production process. In addition, freelance and small business creatives need to increase visibility to promote our work, which means grabbing thought leadership opportunities to speak on stages and present at conferences and events.  I don’t […]