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Eating Well at #NABShow

This week I’ll be headed out to Las Vegas with 100,000 of my best friends in media, TV and video production for the biggest conference and technology showcase of the year, NAB Show. Many of us who are not on expense-account budgets will need to find good spots for dining, so here are my favorite places to eat well without breaking the piggy bank.  If you have other suggestions, please let me know!  Also, if you are headed to NAB, please check out my workshops during Post|Production World and don’t forget to stop by the always exciting #GalsNGear main event on Tuesday morning–a networking coffee thanks to Adobe and Blackmagic Design followed by a dynamic session with cutting-edge gals in UAV, AI, 360, VR, and post and more than $10,000 in gear and software giveaways. An event not to be missed!

Alright, back to my food picks:

1. Lotus of Siam. Excellent, authentic, and seriously spicy–thai cuisine. Try the spicy prawns or the sea bass in any of the three sauces–I had the ginger sauce with mushrooms on Saturday night and it was divine. For folks who love spicy (me!), beware. The scale at Lotus is the real deal. If you ask for 10, you might need a tableside fire extinguisher.

2. Kaizon Fusion Roll. Asia fusion with interesting (and gigantic) sushi roll combinations in a low-key, hip bar atmosphere. Just across street from Hard Rock Hotel but not nearly as pricey as their famous sushi place.

3. Sen of Japan gets rave reviews and is more authentic Japanese, for purists.

4. Pamplemousse Locals go here for special occasion, reasonably authentic French fare. Haven’t tried it myself, so give me your feedback.

5. Lindo Michoacan A local Mexican 3-restaurant chain well regarded, including by my local friend whose wife hails from Mexico.

6. Echo and Rig Pick out your cut of steak, then have it grilled up at the restaurant next door. Talk about “on-demand” dining!

7. Piero’s A Las Vegas institution and close to the Convention Center where we’re all living for this conference. Dinner only.

8.  Tamba Indian A family owned place with plenty of tables for big groups.

9. The only Vegas eatery on the strip that makes my list is Beijing Noodle No.9 at Caesar’s. Try the soup dumplings (they’re not IN the soup, the soup is IN the dumplings!) and a bowl of Lanzhou noodle soup.

10. Walgreens. No I’m not kidding you. The food trucks at the Convention Center are long, and I speak at multiple sessions with little turnaround time. So I will often grab a yogurt or a decent sandwich in the morning at Walgreens (there are three on the strip) rather than wait in line at lunchtime. And that saves more eating fun for dinnertime.

Alright, you’ve got my picks. I hope to see you soon at NABShow in Vegas!

Amy DeLouise is a writer-producer-author-speaker and foodie who operates out of Washington, DC but travels the world.

Focus on #GALSNGEAR at #NABSHOW

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If you’ve been following the #GalsNGear hashtag on Twitter, then you know I’ve been working behind the scenes with many colleages–women and men across production and post–to put the focus on women in the technical fields of our industry during NABShow this year.   On our program, we’ll be featuring 14 top pro’s talking about VR, UAV, VFX, CC, 3D, and more. Plus we’ll be giving away thousaGnG_IG-Post1nds of dollars worth of cool stuff! We want to be sure these professionals get the limelight they deserve, and inspire the next generation of women working behind the lens in our industry.

NABShow in Las Vegas is an incredible annual smorgasboard in our sprawling industry of content creators and distributors in TV, video, cable, OTT, satellite and more. Or as I like to call it, 100,000 of my best friends in media. Special thanks to NAB and Women in Film & Video, and our partners Broadcast Beat Magazine, sponsors Black Magic Design, Snell Advanced Media, and Vitec, as well as supporting partners Adobe, iZotope, Zacuto, Ott House Audio, Rampant Design, Sundance Media Group, and Radiant Images.
If you’re coming to NAB, then we’ll see you at the show! (8:30AM is free coffee/donuts and networking, the show goes live at 9AM). If not, join us live online at 9AM. Broadcast Beat, our streaming partners, will be carrying us to more than 2M viewers in 180 countries! Details here.

Luisa Winters on GalsNGear NABSHOW Live 2016

Check out these amazing women joining us on stage to demo and discuss gear and content production and post-production this year:

Participating women:

Jennifer Pidgen, COO, Sundance Media Group; UAV Pilot

Céline Tricart, Cinematographer & VR Filmmaker

Nina Page, Head of Business Development, Radiant Images

Amanda Shelby, Head of Production, Radiant Images

Csilla Kozma, Head of Content, Nokia Technology

Cheryl Ottenritter, Senior Mixer/Founder, Ott House Audio

Mae Manning, Editor

Sue Lawson, Editor

Megan McGough Christian, Production Manager, “Frontline”, WGBH Boston

Stefanie Mullen, CEO, Rampant Design, Visual Effects

Sophia Kyriacou, Broadcast Designer/3D Artist

E Samantha Cheng, Executive Producer, Heritage Series, LLC

Co-Hosts:

Adryenn Ashley, CEO, Crowded TV

Amy DeLouise, Producer/Director, Author of The Producer’s Playbook: Real People on Camera

 

Research to Target Content for Better Impact

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3 Glass Bottles-1b sGetting applause for your content isn’t enough. So while Facebook and YouTube likes are nice, it’s more important to know if you are engaging the right community, and causing them to change knowledge, beliefs and attitudes—the precursors to behavior change. You can use embedded polling, an online survey, a focus group or a full-blown pre/post study—anything that will give you some data to make decisions about what kind of content to create, and how to deliver it more effectively.

There are plenty of great tools out there to help you discover what motivates your audience.

—  www.websurveycreator.com

—  http://kwiksurveys.com/

—  www.surveymonkey.com

—  http://www.google.com/drive/apps.html#forms

—  http://www.zoomerang.com/

—  http://www.surveygizmo.com/

—  http://polldaddy.com/

—  http://www.formsite.com/

—  www.constantcontact.com

www.batchgeo.com    also helps you map your data–literally, on a map! (although it wouldn’t let me put US and international locations on the same map, hmm.)

Don’t forget you can also survey in person. For example, here are the results of a quick in-class survey from my workshop on Researching Your Audience for Better Content Impact this morning at #NABShow in Las Vegas. Thanks to my terrific—and, as you’ll see, geographically diverse—participants, we had a great session.

Sample size: 37

Average age: 36

US Geographic Diversity  

Geo Diversity Amy's NAB Research ClassTop reasons for coming to #NAB: Checking out post production technology, trans media, gear: camera, lighting and audio; digital publishing ; how to develop engaging material for internal audience; how to get more views on content; discover what production is like outside our country.

 Amy DeLouise is a content producer who cares about research and speaks at major conferences and events. She tweets @brandbuzz.

 

 

 

The Art of Storytelling: Alive and Well in Vegas

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I’m just back from Vegas for NAB—the National Association of Broadcasters Convention. What an awe-inspiring assembly. By the numbers: more than 92,400 attendees, with more than 24,000 from around the world; 1,600 exhibitors in 900,000 net square feet of exhibit space; plus 1,700 press.  The people were broadcast execs, Directors of Photography, audio engineers, producers, directors, and more. Exhibits ranged from DJI Phantom mini-helicopters to suspend Go-Pro cameras to the latest Black Magic pocket camera , plus the latest in Digital Asset Management systems, sound systems, lighting rigs, you name it. Over at Post Production World, where I was teaching, packed classes included Digital Publishing, an all-day Time-Lapse and Panoramic DSLR workshops at Red Rock Canyon and Nelson Nevada Ghost Town.

What does it all mean?

The art of storytelling is alive and well. For a while, we thought the internet killed stories. It certainly made it harder for print newspapers and nightly news shows to compete with a new 24/7 news cycle. But now, the digital revolution has democratized the art of creating content. And NAB is proof that there’s a storyteller’s tool for every price point. And while the conversations were about new gear or bandwidth or asset management or distribution platforms,  at their heart, the discussions were about how to get great stories to audiences who are consuming them at an exponential rate.

Sure, we can sometimes let the newest gadgets distract us from the Real Tools of storytelling:  great ideas, great scripts, great interviews, a dab of decent project management (some of the things I taught) to be sure we’re telling the best stories in the most compelling way.  But the accessibility of low price-point cameras and editing tools had clearly made its mark. I saw a new generation grabbing the reins and putting their content out there (mini shout-out to Kanen Flowers here) with or without the traditional distribution channels that used to comprise the “broadcast” industry.

My only complaint about NAB? No lines at the ladies rooms!  (Seriously—they’re like empty caves at all hours).  As a past president of Women in Film and Video/DC, I’d say that there’s still room for more women at the table, especially in broadcast management and the technical fields. Just sayin’.

So if NAB was evidence of a Renaissance in the Art of the Story–and I think it was–then thank goodness what happened in Vegas won’t stay in Vegas. Adapting what our fondly missed film critic Roger Ebert always said, I’ll see you at (or behind) the movies.

Musings from #NABShow

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I’ve been giving workshops and hanging out at NAB (National Association of Broadcasters, for those of you who aren’t in this field).  Three questions I think worthy of consideration (and future blog posts by moi):

Are ubiquitous digital tools causing us to overshoot photos and video (well, yes), thus making workflow overly focused on dealing with quantity as opposed to creative and quality…and what are we going to do about it?

How are issue advocacy nonprofits leading the way in terms of the convergence of multi-platform media and communitiy-building, and what can the rest of us learn from them?

And a question for those of you here in Vegas: What’s the coolest “new thing” at NAB that will change the way we think and work creatively? Comment below!

(Shameless plug: See the post before this if you want to come to some of my remaining sessions!)