Tag Archive for: #GalsNGear

In a few weeks, I’ll be spending time with more than 60,000 colleagues in media, tech & entertainment at @NABShow, producing our first-ever #GALSNGEAR Women’s Leadership Summit there, and sharing some of my production and business strategies at these conference sessions.

If you’re headed to Vegas, too, here are some of my tips from years of navigating this town for business (which isn’t quite the same thing as going there for fun, although we definitely have that, too). One of the big challenges is food, since this is a large event. Luckily you can get discounts with your NAB Show badge. You can also try some of my top local food picks:

1. Lotus of Siam.  This Thai restaurant–now with two locations!–offers beautifully made, authentic, and seriously spicy cuisine. Try the spicy prawns or the sea bass in any of the three sauces–I had the ginger sauce with mushrooms one year and it was divine. For folks who love spicy (me!), beware. The scale at Lotus is the real deal. If you ask for 10, you might need a tableside fire extinguisher.

2. Kaizon Fusion Roll. Step inside this strip mall sushi place and discover a chic Asian fusion dining experience. On offer are unique (and gigantic) sushi roll combinations in a low-key, hip bar atmosphere. Just across street from Hard Rock Hotel but not nearly as pricey as their famous sushi place.

3. Sen of Japan is another local favorite, with consistently high reviews and more authentic Japanese fare.

4. Lindo Michoacan A local Mexican 3-restaurant chain well regarded, including by my local friend whose wife hails from Mexico.

5. Echo and Rig Vegetarians, avert your eyes. This place let’s you pick out your cut of steak, then have it grilled up at the restaurant next door. Talk about “on-demand” dining!

6. Piero’s A Las Vegas institution and close to the Convention Center where we’re all living for this conference. Dinner only.

7. Tamba Indian A family owned place with plenty of tables for big groups. Except heads up, don’t go the Tuesday night of NAB Show (4/26) because Women in Streaming Media, RISE and #GALSNGEAR are hosting an event there (email me an I’d be happy to send you the RSVP link!)

8. The only Vegas eatery on the strip that makes my list consistently every year is Beijing Noodle No.9 at Caesar’s. Try the soup dumplings (they’re not IN the soup, the soup is IN the dumplings!) and a bowl of Lanzhou noodle soup.

9. The Peppermill. Everyone tells me about this place and I’ve never actually made it there. But they say the breakfast will keep you alive on the show floor for an entire day!

10. Walgreens. No I’m not kidding you. There are three on the strip. With food truck lines at the Convention Center often long, and with little turnaround time between sessions, I’ve come to learn that grabbing some yogurt or a freshly made sandwich in the morning from Walgreens is a reliable go-to food solution. And that saves more eating fun and funds for dinnertime. There is one exception–the Indian carry out in South Hall, which is excellent.

I hope to see you soon at NAB Show in Vegas!

Amy DeLouise is a writer-producer-author-speaker and foodie who operates out of Washington, DC but travels the world.

You need to explain an issue, product or service to an audience through video. Where do you start? Begin with these three keys.

  1. Know Your Target Audience

When creating branded content, you naturally want to start with “what”. What work does our nonprofit do? What benefits does our association offer? What product or service does our company provide?  But starting with WHY is better. Asking Why We Do What We Do inevitably leads you to the people who benefit. Who are they? Why do they need what you offer? What impact are you making in their lives? My team and I guide clients to talk about “why” when we start developing a creative brief for any video. One of the very best “Why” videos I’ve ever seen is the Girl Effect. Just over a decade old, with more than 2.5 million views, this video is still making its point of Why girls matter (and by extension, why the work of www.girleffect.org is needed. Also note there is plenty of “data” presented, but all through clever motion graphics and a powerful cello score, with no boring voiceover. In fact, no narrator at all!

 

  1. Know the Viewing Environment

In years past, my production company’s videos for clients would often be shown on giant displays at large live events, and only later online. Today, snippets of our videos might be played on social platforms while extended play versions are screened at hybrid events, where they are viewed simultaneously by a live audience on a large screen and a remote audience on mobile devices, iPads, or desktops. And those virtual audiences might be listening on earbuds, headphones, or computer speakers. How we approach each project—from the visual design to the audio planning—must take into account these multiple viewing and audio environments.  Audio is particularly important to both engage the audience and ensure that the video can be understood well, even in a less than optimal viewing environment. This Pew Trusts Mobile Banking explainer is a great example of audio that connects the viewer to the content without overwhelming it, and motion graphics that also tell the story, so that it works on screens and sound systems both large and small.

 

  1. What Action Should Viewers Take?

Companies want you to click and buy. Nonprofits want you to get involved or write a check (or both). These goals require the right kind of crafting of the story and message, because causing behavior change is no easy task. As video creatives, we spend time in pre-production getting to understand what makes viewers care and take action, so we can choose among strategies to prompt action.  The four most common ways to promote action are: FOMO (fear of missing out), Freebie (creating indebtedness), Authority (trusted brand), Validation (testimonials of community members or influencers). In this #GALSNGEAR sizzle reel, we are using Authority of several trusted industry brands, Validation with soundbite testimonials, and a dash of FOMO to drive prospective #GALSNGEAR participants to the website (where they can sign up to get involved).

https://vimeo.com/manage/videos/602111635

https://vimeo.com/manage/videos/602111635

Whatever your explainer content, starting with Audience, Environment, and Action will help you craft a message, a creative plan, and a technical plan that delivers impact.

I’ll be spending the week with 100,000 colleagues from around the world in media/TV/content creation, producing my pop-up event #GALSNGEAR, and sharing some of my tips at these speaking sessions

If you’ll be out at the show, I have a few tips from years of navigating Las Vegas for business (which isn’t quite the same thing as going there for fun). One of the big challenges is food, since this is a big event. Luckily you can get discounts with your NAB Show badge . You can also try some of my top local food picks:

1. Lotus of Siam. Excellent, authentic, and seriously spicy–thai cuisine. Try the spicy prawns or the sea bass in any of the three sauces–I had the ginger sauce with mushrooms on Saturday night and it was divine. For folks who love spicy (me!), beware. The scale at Lotus is the real deal. If you ask for 10, you might need a tableside fire extinguisher.

2. Kaizon Fusion Roll. Asia fusion with interesting (and gigantic) sushi roll combinations in a low-key, hip bar atmosphere. Just across street from Hard Rock Hotel but not nearly as pricey as their famous sushi place.

3. Sen of Japan gets rave reviews and is more authentic Japanese, for purists.

4. Pamplemousse Locals go here for special occasion, reasonably authentic French fare. Haven’t tried it myself, so give me your feedback.

5. Lindo Michoacan A local Mexican 3-restaurant chain well regarded, including by my local friend whose wife hails from Mexico.

6. Echo and Rig Pick out your cut of steak, then have it grilled up at the restaurant next door. Talk about “on-demand” dining!

7. Piero’s A Las Vegas institution and close to the Convention Center where we’re all living for this conference. Dinner only.

8. Tamba Indian A family owned place with plenty of tables for big groups.

9. The only Vegas eatery on the strip that makes my list is Beijing Noodle No.9 at Caesar’s. Try the soup dumplings (they’re not IN the soup, the soup is IN the dumplings!) and a bowl of Lanzhou noodle soup.

10. Walgreens. No I’m not kidding you. The food truck lines at the Convention Center can be long, and I speak at multiple sessions with little turnaround time. So grabbing a yogurt or a freshly made sandwich in the morning at Walgreens (there are three on the strip) rather than waiting in line at lunchtime is my go-to solution. And that saves more eating fun and funds for dinnertime. There is one exception–the Indian carry out in South Hall, which is excellent. The only bummer is they have no seating.

I hope to see you soon at NABShow in Vegas!

Amy DeLouise is a writer-producer-author-speaker and foodie who operates out of Washington, DC but travels the world.

This week I’ll be headed out to Las Vegas with 100,000 of my best friends in media, TV and video production for the biggest conference and technology showcase of the year, NAB Show. Many of us who are not on expense-account budgets will need to find good spots for dining, so here are my favorite places to eat well without breaking the piggy bank.  If you have other suggestions, please let me know!  Also, if you are headed to NAB, please check out my workshops during Post|Production World and don’t forget to stop by the always exciting #GalsNGear main event on Tuesday morning–a networking coffee thanks to Adobe and Blackmagic Design followed by a dynamic session with cutting-edge gals in UAV, AI, 360, VR, and post and more than $10,000 in gear and software giveaways. An event not to be missed!

Alright, back to my food picks:

1. Lotus of Siam. Excellent, authentic, and seriously spicy–thai cuisine. Try the spicy prawns or the sea bass in any of the three sauces–I had the ginger sauce with mushrooms on Saturday night and it was divine. For folks who love spicy (me!), beware. The scale at Lotus is the real deal. If you ask for 10, you might need a tableside fire extinguisher.

2. Kaizon Fusion Roll. Asia fusion with interesting (and gigantic) sushi roll combinations in a low-key, hip bar atmosphere. Just across street from Hard Rock Hotel but not nearly as pricey as their famous sushi place.

3. Sen of Japan gets rave reviews and is more authentic Japanese, for purists.

4. Pamplemousse Locals go here for special occasion, reasonably authentic French fare. Haven’t tried it myself, so give me your feedback.

5. Lindo Michoacan A local Mexican 3-restaurant chain well regarded, including by my local friend whose wife hails from Mexico.

6. Echo and Rig Pick out your cut of steak, then have it grilled up at the restaurant next door. Talk about “on-demand” dining!

7. Piero’s A Las Vegas institution and close to the Convention Center where we’re all living for this conference. Dinner only.

8.  Tamba Indian A family owned place with plenty of tables for big groups.

9. The only Vegas eatery on the strip that makes my list is Beijing Noodle No.9 at Caesar’s. Try the soup dumplings (they’re not IN the soup, the soup is IN the dumplings!) and a bowl of Lanzhou noodle soup.

10. Walgreens. No I’m not kidding you. The food trucks at the Convention Center are long, and I speak at multiple sessions with little turnaround time. So I will often grab a yogurt or a decent sandwich in the morning at Walgreens (there are three on the strip) rather than wait in line at lunchtime. And that saves more eating fun for dinnertime.

Alright, you’ve got my picks. I hope to see you soon at NABShow in Vegas!

Amy DeLouise is a writer-producer-author-speaker and foodie who operates out of Washington, DC but travels the world.

#FemaleFilmmaker Friday: Saving Sea Turtles

Filming in the cold Cape Cod sunset.

For #FemaleFilmmaker Friday, I’ve brought you an interview with Seattle filmmaker Michele Gomes, co-founder and Creative Director of InterChange Media who I was lucky enough to meet at an #NABShow several years ago.  I produced an interview for her project Combating Ebola, a series of emergency response videos that aired throughout West Africa. We talked about her new feature length documentary, Saving Sea Turtles, co-directed with her production partner Jennifer Ting. The film won the Green Spark Award at the American Conservation Film Festival.

What got you interested in the plight of the stranded sea turtles?

I grew up in Rhode Island and spent my summers swimming in the Atlantic and I’d never heard of sea turtles swimming off the shores of New England. Then, during a visit to the Massachusetts Audubon Wellfleet Bay Wildlife Sanctuary in Cape Cod, we met a naturalist who told us that the rarest sea turtle in the world was washing up cold-stunned (hypothermic) annually every November and December and dozens of people were volunteering to go on patrols to save them.  So we decided to rent a place for 5 weeks in order to capture this phenomena.

Did you set out to make a full-length feature doc or did the project evolve?

The project definitely evolved. I was interested in filming the conservation efforts and finding out what was going on with the sea turtles. Jenny wanted to make a film about the naturalist, who she thought could even make a good host for a television series.  We both agreed we needed to capture what a “sea turtle stranding season” was like. After being on the ground, witnessing an environmental crisis—the largest sea turtle stranding in Massachusetts history–and seeing how the local community came together to try and save 1200 sea turtles, we knew we had to tell the whole story. The species is Kemp’s Ridley sea turtle, and marine wildlife specialists and volunteers are working hard to prevent them from

Filming hatchlings on the beach, helped by volunteers.

going extinct.

What were some technical challenges that you and Jenny faced with production and what were your solutions?

​While we brought a lot of equipment, we were not prepared for the weather conditions during the winter on the Cape. The patrols happen after every high tide, day and night. The first time we went on a night sea turtle patrol, we had plans to shadow a retired private school teacher named Nancy Rabke.  The wind was so intense that when she came over to our car I could barely get the door open and she had to fight to wedge herself into the car and said, “I don’t think you should come out with us tonight.  The wind is just too strong!”  We completely agreed. Cape Cod is an enormous sand bar that sticks out 60 miles into the ocean and the sand gets wiped around by the wind and it can be painful.  If we had tried to film that evening, our lens would have been destroyed and we wouldn’t have captured the rest of the events as they unfolded.  So we had to adjust and be patient and practical.

Because of the wind storms and the volume of sea turtles that got pushed ashore, everyone around us was overwhelmed and dealing with the unexpected.  So we had to think and move fast, be resourceful and ask lots of questions without getting in the way.

We also lost the main character because he ended up having a major health problem just when the mass stranding was taking place.  So we shifted our focus a bit and found another lead. Luckily, this story didn’t rest on one man’s shoulders. The film reveals a community network that involves thousands of people from states all along the eastern seaboard and the Gulf of Mexico, as well as from across the US and Mexico.   

Michele with a 50 lb juvenile loggerhead sea turtle that she had just carried off the beach. It survived and was later released. The 275 lb female sadly did not survive.

Every documentary hits financial challenges. How did you approach the funding?

This was a passion project of ours, so we mainly ended up funding it ourselves.  We tried a Kickstarter campaign, but didn’t reach our goal.  We applied for grants but didn’t receive any.  Getting funding for a film about conservation is notoriously difficult.  It is not typically a flashy subject.  Women ​Make Movies in NYC became our fiscal sponsors so anyone who wanted to donate money towards the film could do so through them.  ​

Are there any tools–camera rigs, workflow management tools, etc.–that you used that made the process easier?

Go-Pros helped us to capture the underwater footage we needed as well as helping us to put the viewer into the footsteps of a volunteer (think pre-VR).  We discovered that the shoulder rigs we rented were too heavy and didn’t fit our bod​ies, so we went with hand-held except for sit-down interviews. ​

Not only do you have to be technically prepared, but you also have to be mentally prepared.  I’ll never forget the moment about a week before the production began that I realized that we will not only be shooting live sea turtles, but dead ones as well.​  Being prepared to expose yourself to some potentially traumatic content/experiences can be helpful.

What is your top piece of advice for any first-time long-form documentary makers?

​Be sure you are focusing on a subject that is meaningful and inspiring. If it is a meaningful subject, you’ll get it done no matter what obstacles you face (financial, time, technical, etc.)  Witnessing the dedication of the sea turtle patrol volunteers going out at 3 AM in 20 degree weather in harsh conditions inspired us every step along the way. We finished the film to honor their work and to help out with the plight of species. So in the end, we felt good about all the work we put into the film and we are so grateful that we get to share it with others.  Also, Jenny and I put down our cameras to help save sea turtles and that was a transformative life experience.

Any final thoughts?

Be sure to bring your post-production partners into the project early.  We’re so happy that we had meetings with an animator well before the film was in picture lock.  The more you can prepare your post-production team the better.  Talk to everyone about your film because you never know who is going to make a great suggestion.  It was our roommate who recommended our narrator and we were blown away by our experience working with a living legend, Dr. Sylvia Earle.  Creating a feature length documentary is a time- and energy consuming commitment. Our film took 2.5 years + and was demanding work.  Not only are you a filmmaker, but you have to be a social media expert, distributor, promoter, web designer and endless advocate.

Amy DeLouise is a Director-Producer-Filmmaker. She will be giving production workshops and hosting the #GALSNGEAR livestreamed discussion at NABShow in Las Vegas in April.

 

 

 

 

If you’ve been following the #GalsNGear hashtag on Twitter, then you know I’ve been working behind the scenes with many colleages–women and men across production and post–to put the focus on women in the technical fields of our industry during NABShow this year.   On our program, we’ll be featuring 14 top pro’s talking about VR, UAV, VFX, CC, 3D, and more. Plus we’ll be giving away thousaGnG_IG-Post1nds of dollars worth of cool stuff! We want to be sure these professionals get the limelight they deserve, and inspire the next generation of women working behind the lens in our industry.

NABShow in Las Vegas is an incredible annual smorgasboard in our sprawling industry of content creators and distributors in TV, video, cable, OTT, satellite and more. Or as I like to call it, 100,000 of my best friends in media. Special thanks to NAB and Women in Film & Video, and our partners Broadcast Beat Magazine, sponsors Black Magic Design, Snell Advanced Media, and Vitec, as well as supporting partners Adobe, iZotope, Zacuto, Ott House Audio, Rampant Design, Sundance Media Group, and Radiant Images.
If you’re coming to NAB, then we’ll see you at the show! (8:30AM is free coffee/donuts and networking, the show goes live at 9AM). If not, join us live online at 9AM. Broadcast Beat, our streaming partners, will be carrying us to more than 2M viewers in 180 countries! Details here.

Luisa Winters on GalsNGear NABSHOW Live 2016

Check out these amazing women joining us on stage to demo and discuss gear and content production and post-production this year:

Participating women:

Jennifer Pidgen, COO, Sundance Media Group; UAV Pilot

Céline Tricart, Cinematographer & VR Filmmaker

Nina Page, Head of Business Development, Radiant Images

Amanda Shelby, Head of Production, Radiant Images

Csilla Kozma, Head of Content, Nokia Technology

Cheryl Ottenritter, Senior Mixer/Founder, Ott House Audio

Mae Manning, Editor

Sue Lawson, Editor

Megan McGough Christian, Production Manager, “Frontline”, WGBH Boston

Stefanie Mullen, CEO, Rampant Design, Visual Effects

Sophia Kyriacou, Broadcast Designer/3D Artist

E Samantha Cheng, Executive Producer, Heritage Series, LLC

Co-Hosts:

Adryenn Ashley, CEO, Crowded TV

Amy DeLouise, Producer/Director, Author of The Producer’s Playbook: Real People on Camera

 

From Las Vegas, NV NAB Show 2016 –

I’m just back from NAB Show where I was privileged to co-host #GalsNGear Live! by Women in Film and Video (WIFV-DC) with Adryenn Ashley of Crowded TV to help showcase the amazing women working in production and post-production in broadcast, feature films, docs, commercials, branded content and more. Live-streamed by Broadcast Beat, we featured Megan Donnelly, DP and Camera Technology Specialist with AbelCine; Rose Fadem-Johnston, DP,  Luisa Cassasnovas Winters, Drone Operator/Adobe/Apple Certified Trainer; an iZotope demo by Cheryl Ottenritter, Senior Mixer/Founder, Ott House Audio; Katie Hinsen, Senior Finishing Artist, Light Iron (on TWO  Oscar-winning teams!) who is also a founder of the Blue Collar Post Collective; and Jillian Arnold, Video Engineer, Local 695; Lucy Seaborne did a demo for us at the Snell Advanced Media booth, and Christine Steele of Steele Pictures also conducted #GalsNGear interviews with Victoria Nece, Adobe After Effects and Alissa Johnson, Adobe Anywhere as well as Stefanie Mullen, the impressive woman behind the effects of Rampant Design. Christine also took time to make us an animated logo bumper. What an impressive crowd!

Terrific GNG graphics for our signage, logo and buttons were created by Deborah Humphries of True Color Chrome.

Shout-out to our amazing sponsors, including our lead sponsors Black Magic Design and Media Central! We had more than 100 people watch the show live, and thousands more watched online.  Sponsors gave us more than $4,500 in giveaways–everything from cameras to graphics packages to audio software and tickets to creative conferences. Let’s do this again at another industry event! How about Cinegear, IBC, Sundance, Cannes?? Let us know what you think!

FULLSCREEN_SponsorsGNG_1of2_Tues9AM

FULLSCREEN_SponsorsGNG_2of2_Tues9AM

 

 

 

DeLouise teaching at NAB

I love speaking at NAB Show!

I’m looking forward to seeing old friends and meeting loads of interesting people at #NABShow in Las Vegas this year! If you’re trying to track me down, here are a few of my plans:

Saturday, April 16th

After a business breakfast, I’ll be off to get my credentials, to see how our #GalsNGear event buttons turned out (12,000 of them at registration desks!) and be sure our T-shirts got delivered to the store. Yes, guys are invited, too. See details under Tuesday below. Then for the afternoon I’m speaking at Post|Production World on Knocking it Out of the Park as a #SetPA an In-Depth Session on Essential Business Skills for the Freelancer. Then it’s off to an annual get-together convened by the ever-amazing editor Nicole Haddock.

Sunday, April 17th

I’ve got an early launch to speak at 8:30AM on Stress-Free Productions: Managing Clients and Executive Producers.   Then I’ve got a little gap, so if you want to grab coffee or an early lunch (love the little Indian place in South Hall) that would be great! Then it’s off to speak all afternoon at PPW: Career Transitions for CreativesSo You Want to Produce. Then it’s off to some private parties and one of my favorite Vegas shows, Jersey Boys.

Monday, April 18th

This day is gonna be fun but tiring. I’ll be speaking with @Adryenn and @RodHarlan in an All-Day Social Media Symposium ! Then it’s off to moderate a panel on a subject that’s important to me Creating Inclusive Work Environments with Douglas Spotted Eagle, Gayle Hurd of the National Association of Black Journalists, Sarah Serrano of Veterans in Film and Television.  Then it’s off to Media Motion Ball!

Tuesday, April 19th

This is gonna be quite a day. I hope you can join me in the morning for some coffee and donuts provided by Black Magic Design at the first #GalsNGear pop-up event, livestreamed by Broadcast Beat. Then I’m off to speak at PPW again: Budgeting Basics for Video, Putting Real People on Camera — a topic so dear to my heart I wrote a book about it! I’ll head over to the NAB Bookstore for a book-signing (please stop by! invite friends!) for The Producer’s Playbook: Real People on Camera. Folks in my classes will get special DISCOUNT passes during NAB Show! Then I’ll head back to North Hall to moderate a panel on Breaking Into the Industry with Christine Steele, Katrina Deleon of Production HUB, Ashley Kennedy of Lynda, Paul Murphy and DP Joseph DiBlasi. Boy will that be an interesting conversation!  If I haven’t lost my voice yet, then I’ll see you over at Supermeet or maybe the Killer Tracks party.

Wednesday, April 20th

My day starts with being a guest on NAB Show Live! with host Janet West tackling gender balance and #womeninfilm with some terrific colleagues I’m looking forward to meeting. Then, hmmm, should I head over to the show floor or take some chill time at the pool? Perhaps a bit of both. I’ll catch up with some Lynda.com friends and colleagues Wednesday for cocktails, then I’ll be headed to dinner. (Any great ideas? I do promise to repost my off-strip Vegas restaurant favs blog post, but always looking for more out of the mainstream rec’s.) I don’t head out until late morning Thursday, so it could be a late night!

I look forward to connecting with you in Las Vegas or at another content event this year!

 

Amy DeLouise is a Director/Producer/Author and Speaker at NAB Show among other industry events. Her new book The Producer’s Playbook: Real People on Camera is out tjhis week from Focal Press.