1. Add more video content. YouTube is the second most popular search engine after Google. So it’s important that people searching for a brand find the content there. I’ve been primarily using Vimeo, because I prefer its copyright protections, but this year I may have to give in and post some clips on YouTube. I already have video clips on my site, but I could do more to keep them fresh–I am a video producer, after all!
2. Set aside less time for email, more time for social media. According to Neilsen Research, social media has now surpassed email for communication. I want to be sure I’m working in this space and not still getting sucked into the batting-away-emails mode. Facebook also just surpassed Google in terms of most sought website. So maybe I have to suck it up and put a professional page there, in addition to my personal one. What do you think?
3. Be a more consistent blogger. I’ll admit this year I fell off the wagon a few times and didn’t post weekly. That reduces pickup by Google and other search engines. Guest posting was really successful and I want to add some more guest bloggers this year. Let me know if you’d like to be one!
4. More speaking engagements. I got pretty tied up with content production this year, and only did a handful of engagements. This year I’ll be giving 5 workshops at the NAB Convention in Vegas, so I’m already on my way to doing more presentations in 2011. It’s a great way to meet people, and take time to consider the big picture of social media, marketing and brand strategy.
5. More comments from you. I’ll admit it, I’m a little anxious about posting on controversial subjects. It gets more hits but the comments can get rough. But I’ll try to be a little more daring this year. Shoot me a topic you’d like to hear more about.
Happy New Year to you and yours. May it be a great year for advancing your mission, raising awareness about your issue, or bringing more impact for your company.