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Happy New Year

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It’s time to kick off the New Year.  Are you ready? Here are some of my resolutions, when it comes to branding and marketing, that is.

1. Add more video content. YouTube is the second most popular search engine after Google. So it’s important that people searching for a brand find the content there. I’ve been primarily using Vimeo, because I prefer its copyright protections, but this year I may have to give in and post some clips on YouTube.  I already have video clips on my site, but I could do more to keep them fresh–I am a video producer, after all!

2. Set aside less time for email, more time for social media.  According to Neilsen Research, social media has now surpassed email for communication. I want to be sure I’m working in this space and not still getting sucked into the batting-away-emails mode.  Facebook also just surpassed Google in terms of most sought website. So maybe I have to suck it up and put a professional page there, in addition to my personal one. What do you think?

3. Be a more consistent blogger. I’ll admit this year I fell off the wagon a few times and didn’t post weekly. That reduces pickup by Google and other search engines. Guest posting was really successful and I want to add some more guest bloggers this year. Let me know if you’d like to be one!

4. More speaking engagements.  I got pretty tied up with content production this year, and only did a handful of engagements. This year I’ll be giving 5 workshops at the NAB Convention in Vegas, so I’m already on my way to doing more presentations in 2011.  It’s a great way to meet people, and take time to consider the big picture of social media, marketing and brand strategy.

5. More comments from you.  I’ll admit it, I’m a little anxious about posting on controversial subjects. It gets more hits but the comments can get rough. But I’ll try to be a little more daring this year. Shoot me a topic you’d like to hear more about.

Happy New Year to you and yours. May it be a great year for advancing your mission, raising awareness about your issue, or bringing more impact for your company.