If you’re confused by all the many tools of virtual event and content video production, you’re not alone. Here, I will set out to briefly demystify some of the different components and tools for creating, encoding and distributing content remotely.
Virtual livestreaming and switching platforms
Zoom, WebEx, Skype are some of the livestreaming platforms we are all familiar with by now, so I won’t go into their features. Manycam is another dedicated streaming tool useful for those teaching remote classes, for example. ManyCam allows you to stream live videos on YouTube and Facebook simultaneously, and includes a mobile app for Android and iPhone. As this useful review explains: “This program acts as a middleman between your webcam and whatever application you want to connect it to. It could be Facebook Live, Twitch Livestream, a Skype video call, and much more.” Streamyard is a newer player, recently acquired by Hopin, and a bit more sophisticated. It allows the user to add subtitles, put links on the screen live, and engage guests using a robust chat feature. And you can use it to stream your video content directly to Facebook, YouTube, LinkedIn, and other platforms.
Virtual event management platforms
Managing a virtual event requires much more than the live streaming/switching function. You need a way to track tickets and users, provide captioning and translations, build out spaces for sponsors and more. Some event organizers have cobbled together solutions by combining tools like Eventbrite for ticketing and tracking audiences with the services of Rev.com for live-captioning on Zoom. Socio, Bizzabo, Hopin, and Aventri are some of the players who offer integrated event management elements with ticketing, tracking, metrics, translations, post-event content storage, and more. For example, Socio provides a way to segment your audience for access to different sessions and push notifications, interactive mingling areas, and a sponsor hub.
Mootup has intrigued me for some time. They’ve put the focus on creating a VR like experience without a need for headsets. The platform offers a gamified experience where each participant selects an avatar that can move through conference spaces such as an auditorium for presentations, breakout rooms like the firepit, virtual tradeshow floors and more. And it integrates with Zoom, so speakers can present from the traditional Zoom app directly to the 3D audience.
Pro tools for switching and encoding multi-source content for streaming
If your organization is building in-house production and streaming capabilities, or producing an event that requires a broadcast approach to multiple feeds, then you have many tools to choose from.
Blackmagic Design offers a great series of affordable professional production switchers, as well as the bargain-priced ATEM Mini and ATEM Mini Pro for smaller setups with fewer sources. (I use the ATEM mini when I present, so that I do not have to rely on the “screen share” functions of Zoom or other platforms.)
On the higher end, Talk Show VS4000 is a multi-channel video calling system designed to simultaneously connect you with up to 4 remote sources and give you full audio and video control over the signal and what happens next.
A Tricaster has long been the standard for in-studio switching, and can take a signal and push it to YouTube, Facebook, a website, or an external encoder. It will work with Zoom, WebEx, Teams or Skype. The Tricaster can also ISO record audio and video, and has the ability to handle mixed format inputs.
Video encoding systems such as Teradek can save you bandwidth if you are encoding a large amount of content for streaming to an online platform like Youtube, Twitch, or Facebook. A Teradek encoder can also be used on set so that a remote producer or interviewer can monitor the live video feed on an iOS device for confidence or directing local configuration.
This is just a brief overview of the tools we use as live and virtual event and content creators. I hope it’s helpful as you navigate our new world of virtual and hybrid event production. Please reach out to me if I can help you with any remote, live or hybrid content creation this year.