Social media writing challenges us all. So many platforms, so little time! Keeping a few easy tips in mind can help you focus on big picture goals.
- Be Yourself. Write the way you talk. Share what you think. Be authentic. If you write for an organization, be authentic to the character of the organization.
- Share Others’ Stories. Don’t only write about yourself, your work, your company. Share success stories of colleagues, clients, or industry innovators.
- Be Relevant. Post about issues that are current and trending. Look for hashtags to use that help your content break through the clutter and get reposted.
- Repurpose. Some content is too topical. But lots can be repurposed. A 5-minute live event video can be cut down into a 30-second webisode. A 7-second time Behind the scenes photos can accompany a tweet. Rework, reuse, recycle! Oh, and please make your media findable internally in your organization–label photos, put them in recognizable folders, metatag footage with names that people outside your edit suite can understand.
- Time it. Not every post will get equal views, depending on the time you post it. Weekend viewing is best for longer video clips. Late afternoons, later in the week will get you more forwards and shares. Post test messages on your favorite platforms and see what works best for your social community–each one is slightly different.
Amy DeLouise is a writer and video director working in short-form nonfiction that gets distributed at live events and via social networks. She speaks and writes regularly on challenges and solutions in communications, branding and video production. See her slides on social media from her workshop at #GVExpo on the speaker tab of this site.