Location production is back! With vaccination rates rising and locations opening up, the need for ample preparation for your next on-location video is critical. As a producer, I spend much more of my time in pre-production than in production. And if I’ve done my job right, post-production (editing, music, graphics) will also go smoothly. Here are some of my go-to strategies to ensure a successful project before we step out onto location.
1. Location scout for audio, not just video
Often when we scout locations, we are looking. Looking for the best lighting, looking for a relevant background for an interview, looking for a great establishing shot to capture the story. These are essential. But we often forget to listen. How loud is the location? Will it be louder at a particular time of day? How will that affect any interview we conduct here? Google maps is helpful to us in many ways, even when scouting remotely for sound. By using satellite view and street view, for example, we can identify high traffic roadways, nearby firehouses, and other potential audio issues like RF interference which is common in tall, urban office buildings (and requires a wired rather than wireless lavalier setup for interviews).
2. Plan ahead to move fast
With more content creation than ever, we video producers need to move fast when on location. But we also need to be smart. Adding just a single person to the shoot—like a production assistant who can refill parking meters or a grip who can set up the lighting for the next shot while the previous one wraps—can allow your team to gather twice as much quality footage in a day. The added expense is more than offset by less frustration in post and less need to turn to stock images or do a reshoot to fill gaps.
3. Make an acquisition and distribution format plan
Decide before you shoot what metadata you want included on files. “Day 1” is not a great tag, FYI. You can also avoid problematic reworking of files if you know from the start what kind of distribution platform you will be using. This might be multiple platforms—like pushing a video to YouTube but also cropping parts of the video to a different aspect ratio for social shares on Instagram. Up-scaling always introduces quality issues, so if you’re not sure about delivery at the start, better to shoot at a higher resolution (aka 4K) and downscale afterwards. It’s also important to consider frame rate (24fps and 30fps are standard, but the latter creates more frames to compress). And, you’ll also want to consider whether to shoot in LOG or RAW and color grade afterwards in post, or to “bake in the look” with a setting like Rec 709. These are all important conversations to have well before the shoot, as they may affect equipment decisions for camera and lighting. And camera equipment dictates audio configurations in many cases.
Logistical planning ahead of time is part of what allows the creative to happen on a video shoot. Everything from ensuring the crew has a location to park and load-in safely to organizing the lunch order ahead of time ensure your shoot goes smoothly. If you have a whole series of interviews scheduled, be sure to plan a little turn-around time in between so the crew can reset the shot, and stagger your schedule so each person has time for makeup and/or for you to review their wardrobe without a rush.
I’m thrilled to get back out “into the wild” for video creation. It’s going to be a great rest of the year!
Feel free to reach out to me about your next video production (see sidebar).