Photo by Sophie Keen for Unsplash

Navigating career transitions is always a challenge, especially in an evolving business climate. But it’s possible to put your best brand forward in a way that allows you to pivot to a new area of work as a creative professional. In this blog post, I’ll cover four key areas for ensuring you have the ability to pivot quickly and effectively.

  1. Define Core Values for Your Brand

As Jendi Coursey discussed in her guest blog post here last month, customers are embracing values as a focal point in decision-making. Businesses and individuals who offer a values-first focus are more likely to get repeat business. And, I’d suggest, when you embrace a mission connected to values, you are able to develop a different pricing structure, because you are building a long-term relationship with that client or customer, not just a quick deal. When pivoting to a new market vertical, or to an entirely new business model (aka, virtual workflow, etc.), you are better positioned to move fast if that mission focus is still driving your decision-making. So, for example, in my business we pivoted from creating content for live events to helping our clients produce virtual experiences. While the end product was different, our core values of quality, a focus on authentic storytelling, and audience impact were still at the heart of our work.

  1. Conduct a Personal SWOT Analysis

Now is a great time to do a personal SWOT assessment—Strengths, Weaknesses, Opportunities and Threats. If you need more information on how to get started, check out this article from SCORE—the Service Corps of Retired Executives, a volunteer organization that allows experienced retired executives mentor younger business owners. You can use this SCORE Checklist to help you narrow down the questions to get at your SWOT analysis. The benefit of conducting a periodic SWOT is to help you define your brand, create marketing tools that position your business or service appropriately, or help you define a new business angle, product or service.

  1. Develop Big Hairy Audacious Goals

One of my favorite takeaways from the book “Built to Last: Successful Habits of Visionary Companies” by James Collins and Jerry Porras is the “BHAG”—which stands for Big Hairy Audacious Goals. Every entrepreneur needs these goals to ensure we are looking past the day-to-day to some significant long-term objectives. And even if you work on staff inside a company, it’s worth targeting your BHAG to be sure you have a life-changing target that can drive your professional development plan. I keep my BHAGs on a white board over my desk, which also contains all my company’s ongoing projects and proposals. By having my BHAG there–both business and personal–I’m mindful of not losing sight of my long-term goals and strategies in the flurry of daily work.

  1. Tips for Transition Marketing

As the market transitions from virtual to hybrid and then to frankly who knows what, it’s important to be mindful of how your portfolio, your social media, and your resume position you for what’s next. Be sure your social channels are aligned with where you want to go. (So often I see headshots with sexy poses or pictures of beloved animals, which don’t really help me know who this person is professionally.) If you are job-hunting as a gig worker, be sure to highlight your soft skills when posting on platforms like LinkedIn. These include your ability to work with a team, your ability to use new tools or software to get the job done efficiently; and your willingness to manage your own time to deliver quality outcomes. Software and hardware tools and certifications are great, but these change constantly. It’s your work ethic and ability to be function as part of a team that makes you hire-able again and again.

The future of work post-Covid is still evolving. The best we can do is be ready for it.

Amy DeLouise is an entrepreneur, digital storyteller, and trainer. Check out her panel of creatives who pivoted their careers during the Post|Production Online conference April 10-13.

Photo by Unsplash

If you’ve been creating content for virtual meetings and events this year, then you know that you need to maximize the impact and longevity of your content, even after the meeting. In this blog post, I’ll talk about how to plan engaging content that helps you maximize impact, amp up your next virtual or live event, and ensures audiences engage with your brand even after your event is over.

  1. Ensure Video Content Fits into a (Virtual) Event Story Arc

So many times we create content for the wrong reasons. Maybe “Cherie needs to be in the video” because she’s an important stakeholder in the organization. Or a particular sponsor needs to be featured. But how do you connect these stories to the story you are telling in your event? Each event needs its own story arc, a narrative that you want attendees to come away with once the video cameras are off. So as you build your virtual content, ask these questions:

How do the various videos we want to share fit into our overall story?

Is there a way we can make them fit better?

Can we break longer videos up into smaller portions –“snackables” — to tell our story on social before and after our event?

It’s important to map that out, and find appropriate places for different narratives that feed into your larger story.  If something doesn’t fit, you might need to find an alternative. For example, often sponsors have multiple videos they’ve created about their products or services. Perhaps one fits better than others with your target attendees. Sometimes I’ve even been able to get sponsors to create a more customized version just for us. This way, attendees don’t feel like that content doesn’t fit with our bigger story. And anyone viewing your event afterwards online will also find a cohesive message.

  1. Engage Audiences as Communities Post-Event

Sometimes you need to deliver different content to different communities in different ways. That means planning ahead to create multiple versions of some videos you want to feature at your event. For example, you might share a 1-minute version of a member story for an association event, but then post-event, share the full 4-minute video. And post-event, what opportunities are you offering participants to engage with one another to share the impact and continue important conversations? Perhaps you create an event alumni Facebook group. Or invite attendees to join a monthly Zoom chat which you can kick off with a new impact story, to jumpstart the conversation. Or perhaps you want to engage your community post-event in some important policy action through an email campaign that contains links to several different content strands. Audience members are people, and your event is just one touch point to build a sense of shared purpose and continued connection.

  1. File Formats Best Practices for Video

If you are producing a hybrid or virtual event, you’ll likely have a number of different content elements to bring into your delivery platform, then share again afterwards. Most platforms are still only streaming at fairly low bandwidth depending on your subscription level, so don’t overwhelm the system by trying to play back 4K video. You could end up with audio out of sync and heavy digital drag.  If you have high resolution assets, make lower resolution compressions and test them in advance on your platform. Typically, 1080p mp4 files compressed for Vimeo or YouTube spec will play back just fine.

If you have speakers who will be sharing videos, be sure they play back these sources natively from their presentation computer (and whoever is hosting that session should also have a backup copy on their desktop.)  And don’t wait until your event to find out how they will look. Have speakers who want to share videos practice sharing in a test session. I recently attended a virtual concert where the speaker tried to play back a performance from her YouTube channel, which caused a lot of unnecessary lag and choppiness. She could have shared the source file with no problems directly from her desktop. And be sure any video content you want to play back through your event platform—such as sponsor videos, intro videos, or highlights—are also tested through the platform. You can always share higher resolution versions through your website, YouTube channel or Vimeo channel post-event.

 

Amy DeLouise is a producer/writer/director specializing in branded content for virtual and live events.

Storytelling and technology continue to be intricately entwined. From the very start, the ability to capture images was dependent on evolving tech. Those in the storytelling biz have always been understood that creating great content is a multi-layered, complex process that requires a combination of creativity, artistry and technology. The latest technology to transform content production is 5G.

What is 5G?

5G is the now rapidly emerging next generation mobile network. What makes 5G networks unique the powerful combination of low latency, high network bandwidth and ubiquitous connectivity. Data can be uploaded at speeds up to 10 Gigabits per second and downloaded at peak speeds of 20Gbps. This is 10 times faster than today’s mobile networks. It is the ability to download a 3GB video in 35 seconds. Over today’s 4G networks, that same 3GB file would take 40 minutes to download.

Why is 5G important for production? In short, it removes limitations.

5G and Live Events

When it comes to live events, 5G reduces costs while increasing efficiency and flexibility of remote production. While many stadiums have fixed locations providing the fiber connections needed for TV cameras, broadcasters have had to invest time and money to lay down miles of fiber to connect cameras to OB truck. 5G gives camera crews the freedom to roam wherever they need to get the best shot – and upload high quality 4K in real-time. Sports broadcasters around the world have been testing 5G since 2018. This summer’s Tokyo Olympic Games are expected to display the broadest set of commercial uses yet.

Scripted Content in 5G

So, it’s easy to understand the benefits of 5G for live events but what about scripted content? How can 5G transform Hollywood storytelling? 5G changes the game even before the cast is assembled and shooting begins. Location scouting is now simplified by 5G enabled drone cameras capturing shots and enabling teams to quickly review options. The sky, pun intended, is now the limit as it becomes more cost effective to send crews to check the viability and desirability of locations.

Once filming starts, the pace of production can now be accelerated. One of the biggest sources of delay has been transmitting large high-quality video files (aka “dailies”) for review While the adoption of digital has accelerated this process, 5G can provide even greater improvements. 5G’s fast speeds allows filmmakers to transfer massive video files to editors very quickly without the restriction of access to wireline connections.

In the same manner, collaboration between editors in multiple locations and time zones becomes more productive and reliable. Video files can be shared, edited, re-shared and reviewed. 5G also improves the viability of cloud-based workflows thanks to its low latency requirements. Imagine files being uploaded to the cloud while still shooting. Workflows will be accelerated; networking costs will be reduced. Even more importantly, 5G can truly democratize post-production – allowing the best specialist talent to participate in projects without concern for location.

The Future of 5G

The future promises even greater creativity and audience immersion. Thanks to 5G’s ultra-low latency and massive data capacity, storytellers can unleash their AR, VR, 3D Holographic enabled imaginations. South Korea, a longtime leader in adopting advanced mobile network technologies, released this 3D holographic + 5G network enabled dragon in 2019! Live events, visual interactions, and storytelling as we know it will change forever.

We can only imagine how content production will evolve as 5G is deployed globally. 5G enabled smartphones and 5G enabled professional cameras are available today with 1.2 billion connections projected by 2025. Get ready for a new wave of creativity!

Peggy Dau is an independent consultant working with media tech companies to help them connect the dots between technology, market trends and business strategies. Peggy is also a co-founder of Women in Streaming Media, a not-for-profit organization which exists to increase diversity, and provide greater visibility, to women working in any role within the streaming media technology sector.

 

 

 

 

 

 

 

 

 

 

 

 

Whether you host a podcast or are creating video content, interviewing is essential. Here are some of my experiences and tips for working with VIPs, Celebrities and Experts.

Some of the most nervous and challenging subjects I’ve worked with on camera are celebrities, CEOs and subject matter experts. These are the very people you’d think are fairly comfortable in front of cameras.  Yet it’s worth remembering that not every celebrity loves cameras. The reasons can vary widely, and it’s useful if you can do your homework to be prepared.

For example, I once interviewed a brilliant scientist who shared in our pre-interview that he had ADHD, a condition which had eventually led him to a career in science to unlock the genetic secrets of the human condition. This scientist admitted that he was unlikely to stay focused for more than five minutes at a time. He was right. I had to let him get up and check on experiments and talk to colleagues in between every question. Flexibility is sometimes the key to a happy interviewee, and thus a better interview.

A brilliant conductor was another fascinating and tricky interview subject. Having worked with her for many years, I was not surprised that she almost directed our production from her seat. Allowing an expert to feel in control is often a key to creating a successful interview dynamic, even though you are always keeping track of the story arc and important points you want and need to draw out for your particular audience.

I once worked with a Very Famous TV Personality whose name shall not be included here. That’s because her on-screen bouncy persona was a far cry from her real approach, which was difficult and anxious. Her assistant was equally challenging. We had to do many takes, some of which I had to carefully cajole out of her, because I realized no one on her team was willing to admit to her that she had made some mistakes. Yet I knew that she would want a perfect take, and wouldn’t approve anything less (and frankly, neither would I). When conducting interviews with experts, VIPs and celebrities, part of your job is also managing feelings, and managing the managers.

As an interviewer, director or producer, you need to be ready for everything.  Your best weapon is knowledge. Your second is patience. And for challenging VIP’s, the crew or tech team needs to be 100% on their toes, with no chit-chat. Everyone needs to exude the confidence that you will make this person look and sound their absolute best.

 

This blog post is partially excerpted from my content creator’s guide The Producer’s Playbook: Real People on Camera (Routledge Press).

Socially distanced panelists filmed in studio for a virtual event feed – courtesy Interface Media Group 

As part of my continuing series on producing virtual events,  I caught up with Steven Yerman, Vice President of Operations, and Nick Mueller, Studio Manager at Interface Media Group in Washington, D.C. [Full transparency—I’ve hired IMG for their great studios, and they’ve hired me to produce virtual event content.]

Amy: What are some of the pitfalls of planning virtual events?

Steve: Even more planning goes into virtual events than live events.  Typically, a live awards event might take 6 months of planning, but the same group will only allot a few weeks to the same event happening virtually. And yet there are so many more technical components.

What takes the most time in pre-production to make sure the event succeeds?

Nick: Running technical tests takes time – you want that time with all of your “talent” to be sure their connections work right, video and audio look and sound good.

What are audiences expecting, now that we’ve had almost a year to develop virtual content?

Steve: The audience is expecting more than a Zoom meeting.

Nick: You don’t want to have a talking head for 60 minutes. People want dynamic content.

Steve:  You need to think of these events as television productions. The audience wants content that looks tight, like a real broadcast, with higher quality video and graphics.

So how are you taking the risk out of creating that kind of “broadcast look”, especially when most of the people speaking are not on-camera professionals?

Steve: Often we pre-record key segments. Let’s say it’s an awards event. We’ll mail the person the award in advance. We then record them saying their remarks. We’ll edit that nicely, with lower thirds and logo graphics, then bring it into the live event.

There are loads of different platforms for bringing an audience into a virtual event—Zoom, WebEx, Skype, Bizzabo, Hopin, Aventri, etc. (I will cover these in another post). What unique tools do you bring as a broadcast studio?

Nick: We can use Talk Show VS4000 which allows us to bring in four guests via Skype.

That’s a multi-channel video calling system designed to simultaneously connect you with up to 4 remote sources and give you full audio and video control over the signal and what happens next.

Nick: Correct. So this is a great tool for a talk-show type format.  We also use the Tricaster.

You’re talking about the broadcast switcher?

Nick: Right. It can take a signal and push it to YouTube, Facebook, a website, or an external encoder. It will work with Zoom, WebEx, Teams or Skype and can also ISO record audio and video. And it can handle mixed format inputs.

Just to clarify for our readers, ISO means “isolated” audio or video signal—meaning, a separate record that doesn’t mix in the other speakers and visuals.

Nick: Yes. So we have those “clean” sources if we need them to tweak a session after it has been recorded live.

That’s incredibly handy, because mistakes happen and we don’t want the permanent recording to contain any! So how do you bring the client into the picture, so to speak?

Steve: We’ve been using a conference bridge for the client and tech team, so we can communicate offline and not interfere with what is being recorded.

What’s the biggest challenge that gets overlooked when planning for a virtual event that is bringing different speakers and panels to the audience?

Steve: You need to think about the maximum number of feeds and what you will show during the transitions. Another one of the challenges to space out the show correctly to have the pauses to make those technical transitions.

That’s where a show writer like me comes in handy. Just like I do for a live event, I write what’s called a showflow that anticipates those transitions, so we have every segment timed out and also have video content ready to fill any gaps, like prep time for speakers.

Steve: Exactly. You need your speakers on the line 15 minutes to a half hour before they go live, and we keep the connection open while they get ready.

Nick: Because if you wait until 5 minutes before hand and you have technical issues with their connection, you have no time to fix it.

How are you mixing virtual and live, in-studio feeds?

Steve: We’ll often have an on-air “talent” hosting the event from one of our studios, and then we’ll have panelists in the other studio and also coming in remotely from multiple locations. Plus roll-in videos and Skypes from earlier in the day.

And does that work?

Nick: We make it work. The only problem we had once was a guy in his car in a parking lot. He really didn’t have the best connection so I had to go to a different guest.

Steve: But we plan for that. We have a photo of each guest and a name slate ready to go in case we need to switch to audio-only.

What you’re describing is a lot like television, but also it isn’t.

Steve: Yes, guests (panelists) need to understand that once you get going there is no stopping the train. We can’t drop out and go to commercial break.

It’s been an interesting ride so far. What’s next?

Nick: I really see [remote and in-studio production] staying even if we “get back to normal” because of significant cost savings like hotel and travel.

Steve: I think people will still want to get together and give awards in person and see each other face to face. But you’ll see more panel discussions with a remote interview added into the panel. And folks will still want to produce segments in the studio where you have a controlled environment, good branding, and a good looking set. But virtual opens a whole new world to engage people from anywhere in the world.

 

A Guest Post by Jendi Coursey, CEO, Jendi Coursey Communications

When I can muster the discipline to get up early and exercise, I love listening to my favorite podcasts while I work out, one of which is the daily current-affairs show from Economist Radio called The Intelligence.

Lead With Your Values

If you listen to podcasts, you know they generally include few short sponsorship ads during the course of the broadcast; The Intelligence is no exception. As I tune in to the podcast and take those first steps on my treadmill, I’m usually greeted by the voice of someone offering services from a financial institution like Capital One, Bank of America, or Bank of the West. All of them offer services that could be of use to listeners like me, but if I were looking for a new bank, I know exactly which one I would choose: the one that leads with its values.

Bank of the West has an ad stating that what they don’t finance is as important as what they do. They posit that banks can be a force for good in the world, that they can use deposits not only to finance home loans, car loans, and local business loans, but that they can also influence large-scale projects, which begs the question: which projects do you want your money to support?

Customers Are Choosing Values

More and more, savvy marketers understand that consumers are choosing products and services that meet more than a functional need. Consumers are choosing companies whose values align with theirs. So, if you’re responsible for your organization’s messaging, you may want to ask yourself: what is your company willing to stand up for? What beliefs are you willing to shout from the rooftops for the whole world to hear? Who wouldn’t you accept a check from?

Your Values Affect Your Bottom Line

If you do not know the answers to these questions, your customers probably don’t either—and that could be costing you money. A 2020 report by 5W Public Relations indicated that millennials, the generation born between 1981 to 1996, is the largest proportion of the workforce in the U.S. and will soon overtake Baby Boomers to become the largest living population of adults. Consequently, their purchase habits are shaping how business is done. 5W data indicate that 83 percent of millennials say it is important for the companies they buy from to align with their beliefs and values.

In its 2018 report, another communications firm, Edelman, stated that nearly two-thirds (64 percent) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, and that number is trending upward.

Making Your Values Plan

If you haven’t already, it is time to take a hard look at your mission, vision, and values. Do they include a bunch of meaningless platitudes or can they be used as a guide for how each and every organizational decision is made? It is better to go narrow and deep than to have dozens of values that no one can remember. If you’re interested in a book to guide you through the process of establishing or updating these foundational pillars, consider Patrick Lencioni’s The Advantage.

If you’d like help digging into this work, reach out to Jendi via her website above or on LinkedIn

In an episode of The Dick Van Dyke Show (“Boy #1, Boy #2,” CBS, 1965) Rob casts their son and one of his friends in an episode of his TV show. The results aren’t as anticipated. He confesses to the two moms: “Those kids can’t act, they’re terrible…When they started out they were almost fair, but the more they rehearsed the worse they got!” When the moms remind him the kids aren’t professionals, he responds “Yeah, because professionals get better!” So true. One of the big differences between trained and untrained talent is that repetition and self-consciousness about being in front of cameras and crew often degrades rather than enhances their “performance.”  And each time you make your reality player self-conscious about the camera, chances are high they will be less natural—the very reason you wanted them in the first place. This, in turn, can radically affect your schedule and budget.  In other chapters, we address specific techniques for re-introducing a question during an interview, for blocking a re-enactment, or getting that scene from another angle for a documentary, all without making your subject feel awkward.  To keep your production schedule and budget on target, you need all the help you can get to minimize retakes and set-ups. Even if you are masterful at keeping your subject from feeling pressure during the shoot, every minute you spend in shoot planning will be paid back in decreased time and costs on the post-production side.  Since you never entirely know how a “real person” will react to being on camera, the following are some strategies you can use to minimize unpleasant surprises and budget-busting problems, while you maximize creative opportunities.

  1. Be sure you discuss options for on-camera clothing before the shoot. Bring extra ties on set. If green-screen, be sure your subject is not wearing any green!
  2. Have enough crew. A production assistant is worth their weight in gold to help move gear in place quickly, or handle the back-end of recording remotely. Non-actors are not used to the “hurry up and wait” pattern of production life.
  3. Give non-actors a break by shooting b-roll.  I often shoot a little bit of b-roll to warm them up to the crew, before sitting the person down for an interview.
  4. Use Locations Familiar to Subject to help them be more comfortable. If you need to move objects around for a better background, ask permission. (You may need to have the person themselves move things around for remote interviews.)

Excerpted from my book “The Producer’s Playbook: Real People on Camera”.  I love directing “real people” on camera. Please sign up for my additional tips ——–> see sidebar!

 

Remote feeds during the #GALSNGEAR Tech Talks segment that I produced and hosted from my virtual office in DC, with switching and production took place from Broadcast Beat’s studios in Florida, during NAB Show Express online conference.

If you’re confused by all the many tools of virtual event and content video production, you’re not alone. Here, I will set out to briefly demystify some of the different components and tools for creating, encoding and distributing content remotely.

Virtual livestreaming and switching platforms

Zoom, WebEx, Skype are some of the livestreaming platforms we are all familiar with by now, so I won’t go into their features. Manycam is another dedicated streaming tool useful for those teaching remote classes, for example. ManyCam allows you to stream live videos on YouTube and Facebook simultaneously, and includes a mobile app for Android and iPhone. As this useful review explains:  “This program acts as a middleman between your webcam and whatever application you want to connect it to. It could be Facebook Live, Twitch Livestream, a Skype video call, and much more.” Streamyard is a newer player, recently acquired by Hopin, and a bit more sophisticated. It allows the user to add subtitles, put links on the screen live, and engage guests using a robust chat feature. And you can use it to stream your video content directly to Facebook, YouTube, LinkedIn, and other platforms.

Virtual event management platforms

Managing a virtual event requires much more than the live streaming/switching function. You need a way to track tickets and users, provide captioning and translations, build out spaces for sponsors and more. Some event organizers have cobbled together solutions by combining tools like Eventbrite for ticketing and tracking audiences with the services of Rev.com for live-captioning on Zoom.  Socio, Bizzabo, Hopin, and Aventri are some of the players who offer integrated event management elements with ticketing, tracking, metrics, translations, post-event content storage, and more.  For example, Socio provides a way to segment your audience for access to different sessions and push notifications, interactive mingling areas, and a sponsor hub.

Mootup has intrigued me for some time.  They’ve put the focus on creating a VR like experience without a need for headsets. The platform offers a gamified experience where each participant selects an avatar that can move through conference spaces such as an auditorium for presentations, breakout rooms like the firepit, virtual tradeshow floors and more. And it integrates with Zoom, so speakers can present from the traditional Zoom app directly to the 3D audience.

Pro tools for switching and encoding multi-source content for streaming

If your organization is building in-house production and streaming capabilities, or producing an event that requires a broadcast approach to multiple feeds, then you have many tools to choose from.

Blackmagic Design offers a great series of affordable professional production switchers, as well as the bargain-priced ATEM Mini and ATEM Mini Pro for smaller setups with fewer sources. (I use the ATEM mini when I present, so that I do not have to rely on the “screen share” functions of Zoom or other platforms.)

On the higher end, Talk Show VS4000 is a multi-channel video calling system designed to simultaneously connect you with up to 4 remote sources and give you full audio and video control over the signal and what happens next.

A Tricaster has long been the standard for in-studio switching, and can take a signal and push it to YouTube, Facebook, a website, or an external encoder. It will work with Zoom, WebEx, Teams or Skype. The Tricaster can also ISO record audio and video, and has the ability to handle mixed format inputs.

Video encoding systems such as Teradek can save you bandwidth if you are encoding a large amount of content for streaming to an online platform like Youtube, Twitch, or Facebook. A Teradek encoder can also be used on set so that a remote producer or interviewer can monitor the live video feed on an iOS device for confidence or directing local configuration.

This is just a brief overview of the tools we use as live and virtual event and content creators. I hope it’s helpful as you navigate our new world of virtual and hybrid event production. Please reach out to me if I can help you with any remote, live or hybrid content creation this year.

Amy DeLouise is a virtual and live multi-platform content producer. She’ll be speaking this week at the Remote Production Conference. Use this link for 10% off your registration!

 

Frederick Van Johnson’s POV while he records us on his podcast This Week in Photo

I’m so honored to have been interviewed on #podaster @frederickvan amazing series This Week in Photo, the world’s most popular photography podcast network! We had a great discussion about creativity, filmmaking, and what it takes to be a multihttps://thisweekinphoto.com/-platform content creative. #podcasts #ageofconversation #contentcreator #storyteller #videoproduction #GALSNGEAR

The Transcriptives Premiere Pro plug-in allows editing video with text (courtesy Digital Anarchy)

Transcripts rule. If you are a video content creator like me, you know that getting transcripts of interviews, and even transcribing b-roll audio, can massively speed up the video editing and publishing process. Here’s how.

Faster Video Editing. If you’ve ever scrubbed through footage listening for soundbites, you know it’s time-consuming. Even listening at double speed. It’s much faster to scan through an accurate transcript, then pull your top pick soundbites together into a timeline for final selects.

Making Your Selects. Once you have your interviews in hand, it’s time to log your best takes.  Thankfully there are great digital tools to make the transition from field shoot to final edit seamless. In FinalCutPro, you have the Lumberjack system, which lets you live log on your shoot and tag soundbites in the field, and also set up your top soundbites for editing. For those working in Premiere Pro, the Transcriptives plug-in from Digital Anarchy is a great way to go to simplify the soundbite-tagging-to-editing process. And these systems also speed up your captioning and subtitling workflow.

Blogs, Websites and Social Posts.  Be sure everyone in your communications department has access to your interview transcripts.  Transcripts are great source material for pull quotes that can be sourced for social media posts, blogs, publications and e-newsletters.

Captioning. Once you have accurate transcripts, captioning is a breeze. You can output your final transcript of a show and upload it directly into a publishing platform such as Vimeo or YouTube. Or you can create your own captioned version. (Processes like Transcriptives captioning workflow makes this extremely simple.) My preference is for the latter.  After speaking to many users for the accessibility chapter of my book Nonfiction Sound and Story for Film and Video, I learned that auto-captioning can not only be inaccurate, but also poorly timed. If a caption comes too early, for example, it can give away a story line without letting the viewer draw those conclusions for themselves.

Where to Get a Good Transcript.  These days, you can get fast turnarounds on transcripts—often in a matter of hours. For straightforward and brief interviews, I’m a fan of automated services like https://www.rev.com/. For people with accents, those who speak very fast, or lengthy interviews, I prefer the human touch with a service like Noble Transcriptions. Don’t count on the YouTube automated tool. For $1-2/minute, accurate transcripts are your best tool for storytelling.

Amy DeLouise is a video content creator helping organizations tell a better story.