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The Transcriptives Premiere Pro plug-in allows editing video with text (courtesy Digital Anarchy)

Transcripts rule. If you are a video content creator like me, you know that getting transcripts of interviews, and even transcribing b-roll audio, can massively speed up the video editing and publishing process. Here’s how.

Faster Video Editing. If you’ve ever scrubbed through footage listening for soundbites, you know it’s time-consuming. Even listening at double speed. It’s much faster to scan through an accurate transcript, then pull your top pick soundbites together into a timeline for final selects.

Making Your Selects. Once you have your interviews in hand, it’s time to log your best takes.  Thankfully there are great digital tools to make the transition from field shoot to final edit seamless. In FinalCutPro, you have the Lumberjack system, which lets you live log on your shoot and tag soundbites in the field, and also set up your top soundbites for editing. For those working in Premiere Pro, the Transcriptives plug-in from Digital Anarchy is a great way to go to simplify the soundbite-tagging-to-editing process. And these systems also speed up your captioning and subtitling workflow.

Blogs, Websites and Social Posts.  Be sure everyone in your communications department has access to your interview transcripts.  Transcripts are great source material for pull quotes that can be sourced for social media posts, blogs, publications and e-newsletters.

Captioning. Once you have accurate transcripts, captioning is a breeze. You can output your final transcript of a show and upload it directly into a publishing platform such as Vimeo or YouTube. Or you can create your own captioned version. (Processes like Transcriptives captioning workflow makes this extremely simple.) My preference is for the latter.  After speaking to many users for the accessibility chapter of my book Nonfiction Sound and Story for Film and Video, I learned that auto-captioning can not only be inaccurate, but also poorly timed. If a caption comes too early, for example, it can give away a story line without letting the viewer draw those conclusions for themselves.

Where to Get a Good Transcript.  These days, you can get fast turnarounds on transcripts—often in a matter of hours. For straightforward and brief interviews, I’m a fan of automated services like https://www.rev.com/. For people with accents, those who speak very fast, or lengthy interviews, I prefer the human touch with a service like Noble Transcriptions. Don’t count on the YouTube automated tool. For $1-2/minute, accurate transcripts are your best tool for storytelling.

Amy DeLouise is a video content creator helping organizations tell a better story.