Tips for Branded #Storytelling with #Video
Storytelling through video can help you advocate for a cause, raise awareness and money, train, and motivate. And with video engagement levels and distribution platform options at an all-time high, charities, associations, government agencies and corporations are producing more reality-based short video content than ever before. But many communications teams launch into producing videos without a solid script. That can throw up unnecessary roadblocks to success. With a plan for your nonfiction story arc and a script-to-screen process, producers can lower their overhead costs and improve storytelling impact and audience engagement.
Identify Characters: Be sure you’ve identified a main character (protagonist), which might even be your organization. Are there supporting characters? Those might be other people who can speak about this person or product or initiative. Don’t use more than 3 or 4 characters in a less than 5-minute video, or you’ll overwhelm viewers and confuse your narrative.
Write a Script: You wouldn’t build a house without a blueprint. Don’t shoot a video without a script. Even if your video is largely based on real people interviews, you want to have some kind of game-plan going into those interviews so you can craft a compelling story. Your script can include bullet points for the topics of potential “soundbites”–something that helps you create your interview questions and craft the story line on paper before you start spending money in the field or studio.
Create Storyboards: Particularly if you’re producing a graphically-driven piece, you will need storyboards to help guide the way before you invest in animation. For other types of videos, your storyboards can be as simple as stock images in a Powerpoint with a few descriptions beneath each one. These visuals can really help you when you’re faced with choices of how to light, shoot and edit your production.
Get Interview Transcripts: If you are interviewing people for your show, get transcripts made–a very small investment of a few dollars per minute–so you can select your soundbites on paper before spending time and money editing clips together.
Build an Editing Script: Once you’ve inserted your favorite soundbites or options into your initial script, you’ve created an editing script. Add in your selections or options for stock music and other visuals, such as stock or archival photos, videos and graphics, and you’ve got your guide-posts for a streamlined post-production process.
For more detailed tips about how to create an effective short-form branded stories on video, try my new Lynda.com course in nonfiction Scriptwriting.
Amy DeLouise is a director/producer, speaker and author who makes branded short-form videos for impact.
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