Who isn’t intrigued by the storytelling capabilities of Virtual Reality (VR) and Augmented Reality (AR)? My friend and colleague Danilda Martinez shares some of her experiences exploring this new frontier of media-making. Check out her post!

VR and The Quest to Free Local Space from its Boundaries

By Danilda Martinez, guest blogger

Danilda shooting 3D tour-web

My partners and I founded Immersive Spaces earlier this year with the goal of bringing a seamless VR offering to our local community and businesses. West Palm Beach, Florida has both a warm local vibe and a swank international appeal all at once. We knew that whatever we brought to market here had to feel world-class, not clunky, and accessible.  Immersive Spaces started mainly with real estate tours, and we’ve organically evolved into other spaces like galleries, and entertainment.

VR Challenges

The challenge was that producing 360-video through a traditional production approach is time-consuming and expensive. Not many local businesses have this kind of budget for marketing and content creation, especially for something as new as new virtual reality. So we had to find acquisition and editing technology that would work for our budget. We also had to consider lighting, and tried to take advantage of the best possible ambient lighting since moving lighting fixtures in and out of shots can affect the ability to “stitch” them together efficiently in post.

Exploring VR Tools

With that in mind, we approached the whole process from the end-user and client’s perspectives, which lead us to focus on acquiring technology that would produce fluid intuitive feeling tours for the end-user, and speedy turnaround for our clients. After researching options for gear and services we chose to work with Matterport, a turn-key solution which has proven to be the most effective solution for our start-up, offering affordability and quick turnarounds for us and our clients.  Rather than shoot everything with a traditional 3D set up, using production cameras or Go-Pro rigs, and Cinema 4D or Kolor for stitching, we purchased Matterport’s camera and use their cloud service to stitch and manage the 3D scans. The “Dollhouse” is a feature our clients and their audiences love, and it is essentially a 3D birdseye view of the space that can be interacted with so you select where to go next in the space.

Dollhouse-web

the “Dollhouse” view

While we wouldn’t use Matterport for producing traditional 360 video narratives because of its limited options for shooting flexibility and post-production, for now we can get VR projects going while we take our time exploring other in-house options.  At the heart of it all, we’re just having fun with new VR technology while connecting our community to the world both virtually and literally. We have an exciting year ahead of us as we constantly look to push the limits of how our local community uses VR in telling its stories through exploring space.

Danilda Martinez is the Chief Space Agent for Immersive Spaces in West Palm Beach, FL Her work can be found at www.ImmersiveSpaces.com and at facebook.com/immersivespaces.

 

 

Through the wonderful serendipity of conferences, I got into an extended conversation with a film educator about what film students, and particularly young women, can do to better position themselves for careers in the technical fields of our industry. As someone who hires production teams regularly, and meets many starting out in our industry when I speak at events like NAB Show or interact with my online students on Lynda.com, here are a few ideas to consider.

Resumes

Credit others, too. When you are just getting started, you are probably not the Director unless it’s your student film. So, if you were the AC on a shoot, be sure to identify the production company and DP (we probably know them and may want to contact them to verify your work).

Be concise. One of my students recently sent me a draft resume of 3 pages, which I reduced to one. He’s got terrific camera department credits, but he’s only been working for 4 years, so one page is sufficient.

Provide references. This might seem self-evident, but your references should say nice things about you. I had a young woman once provide my firm as a reference when she had quit her summer internship with us about a week into it, and not shown up to an important shoot. Hmmm.

Social media. Remember prospective employers will be checking out your Twitter feed, your Facebook page, your blog. Since a lot of millennial crew members use Snapchat, someone on the team might have seen your posts there, too. I’m not suggesting being someone other than who you are, but think about how these reflect on your personal and professional brand.

Apply for appropriate jobs/Help others. I recently put out a call for a Set PA on our DC Women in Film and Video list-serve and got dozens of resumes from DP’s. I’m not likely to consider these folks for DP work, since they didn’t seem able to read instructions. Only one of them prefaced their email with “I realize you’re not looking for a DP for this shoot, but…” etc.  Even that is not really a great way to market. I was much more excited about an email from a DP telling me about a Set PA she thought was terrific, and giving me that person’s contact info. You’ve been helpful to me so now I’m going to keep you on my short list or try to be helpful to you in some way. Karma!

Send only as a PDF. ‘Nuff said.

Portfolio

Balance student work with paid work. Make sure you are posting those clips that best represent your best qualities. A brief line of explanation is helpful—i.e. “I was able to bring this low-budget feature in on time, and on budget, with a team of 6.”

The sizzle reel. I have mixed feelings about these. They can be overly selective and not representative of your work. On the other hand, for aspiring DP’s, editors, and graphics designers, they can be very helpful in demonstrating to a prospective client/employer your unique voice or style. You need to update regularly, so that can become costly/time intensive.

Offer links on your resume. You can include links to your work on company websites, YouTube or Vimeo pages, just be sure to make clear what your credits are on the show.

Networking.

Be polite, be bold. At conferences, workshops, guest lectures, go introduce yourself (especially you, young women!). Don’t apologize. Don’t brag. Make a Specific Ask. For example, would you review my resume? Would you speak to me for 10 minutes by phone about a job offer choice I have? (Do not ask to take us to lunch or coffee!)

Say where you want to go. “I’m working towards being a DP and currently working as an AC…” “I’m a production office PA but working towards becoming an editor…”  This helps the person you’re speaking to understand the big picture quickly and how they might (or may not) be able to help.

Amy DeLouise is attending the University Film and Video Conference, where she’ll be speaking on Tuesday, August 2nd at 11:30 AM about Multi-Platform Production Strategies (6P La Sirena III). Her new book, The Producer’s Playbook: Real People on Camera (Focal/Routledge) is available in the Vendor room.