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Top Writing Challenges for Short Nonfiction Video

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“Helping people understand what can and can’t be communicated through video” and “Keeping viewers engaged” are two top sticking points for the video writers who attended my workshop during GV Expo this morning. We covered strategies and tools for writers to get better results with video. Top tips include:

  1. Define the goals for your video. Use a Creative brief to outline these goals, along with your story approach, point of view, creative look, and any budgetary or scheduling requirements.  Include a few success measures–“if this video is successful, what does that look like?” This might mean a lot more than number of views. It might mean the number of minutes reduced in customer service calls, or the number of registrations for next year’s event. Think measurable goals!
  2. Define your characters. A 1-2 minute video doesn’t need more than one main character.  Supplemental characters include setting and music, which play an important role in how the audience views your subject.
  3. Define your story arc. Everyone thinks about narrative arc with fiction, but engaging nonfiction stories have them, too.  What’s your hook? It needs to grab your audience in the first 15-30 seconds, before the dreaded initial drop-off in viewing happens. What’s after your hook—how do you give the back story quickly and efficiently? What’s the central challenge of the character and how do they overcome it (the climax)? And as your story winds down, do you include a call to action?
  4. Use tools and workflow. Get transcriptions done if you are creating an interview-based story. The roughly $25 per person will be worth it! Then you can focus on finding those elements that move your story forward. Plan a writing workflow that gives you the flexibility to find the hidden stories, but develop creative that meets your goals. Especially if you are writing for animation, you will have to be very detailed in your approach to story so that you allow time for storyboarding, keyframes and animation tests.

Amy DeLouise is a scriptwriter and video director working in short form nonfiction. A slide deck from her writing workshop at GVExpo is on the Speaker tab of this website. Don’t forget it’s #GivingTuesday. Join me in buying a gift for a child in need through Central Union Mission Operation Christmas Miracle.