Entries by Amy DeLouise Producer/Director/Author

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Brand Mergers: What Nonprofits Can Learn from the Amazon-Zappos Deal

Amazon is known for efficiency. Zappos has built a customer-centered company. The marriage announced last week merges a $1 billion-a-year shoe-selling enterprise with a $20 billion behemoth online seller. Many industry watchers have been boo-hooing the deal, assuming that Amazon’s culture will subsume Zappos and, frankly, ruin it. But I have another take. When one […]

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The Good the Bad and the Ugly: Social Media Successes and Nightmares

By now you have probably heard some of the more infamous stories of the brave new world of social media. From Jeff Jarvis’s famous “Dell Sucks” blog post in 2005 to the Motrin-Mommy-Blogger fiasco of late 2008.  But what results—good and bad—can inform your own personal or corporate social media strategy? Here are some I […]

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Measuring Impact

As the school year draws to a close, it’s common for many organizations that run on this calendar to assess how they’ve done.   Specifically, board and staff may do self-evaluations, and boards evaluate the executive, the one staff member for whom they are responsible.  But these assessments are just part of the picture of how […]